Devil's Cut & Cola
Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.
Created by Sydney agency The Works, the execution follows a recent multi-million dollar campaign to target a younger drinking audience and will air during the Afl and Nrl Grand Finals this weekend.
Damian Pincus, Creative Partner at The Works commented: “When you have a product with brand attributes that are as clear and positive as Devil’s Cut you just have to tell the story simply with no need for exaggeration which is what we’ve done for the launch of Devil’s Cut & Cola.”
The campaign is supported by outdoor, online and PR.
Credits:
Advertiser: Jim Beam Marketing Director: James Sykes Brand Director: Ray Noble Agency: The Works Sydney Creative Partner: Damian Pincus Creative...
Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.
Created by Sydney agency The Works, the execution follows a recent multi-million dollar campaign to target a younger drinking audience and will air during the Afl and Nrl Grand Finals this weekend.
Damian Pincus, Creative Partner at The Works commented: “When you have a product with brand attributes that are as clear and positive as Devil’s Cut you just have to tell the story simply with no need for exaggeration which is what we’ve done for the launch of Devil’s Cut & Cola.”
The campaign is supported by outdoor, online and PR.
Credits:
Advertiser: Jim Beam Marketing Director: James Sykes Brand Director: Ray Noble Agency: The Works Sydney Creative Partner: Damian Pincus Creative...
- 9/28/2012
- by Georgina Pearson
- Encore Magazine
Bulleit Bourbon has released a short film that tells the story of the whisky’s origins ‘in a birthplace of lawlessness’.
The film, produced by Resolution, was by creative agency Leo Burnett Sydney.
Update: Diageo has requested that a new version of the video be posted:
The original director’s cut:
Credits:
Client: Diageo
Agency: Leo Burnett
Executive Creative Director: Andy Dilallo
Senior Copywriter: Misha McDonald
Senior Art Director: Sharon Edmondston
Agency Producer: Rita Gagliardi
Director: Tim Dyroff
Executive Producer: Kent Boswell
Production/Post Company: Resolution
Composer: Haydn Walker
Sound Design: Abigail Sie/Simon Kane
Audio: Song Zu...
The film, produced by Resolution, was by creative agency Leo Burnett Sydney.
Update: Diageo has requested that a new version of the video be posted:
The original director’s cut:
Credits:
Client: Diageo
Agency: Leo Burnett
Executive Creative Director: Andy Dilallo
Senior Copywriter: Misha McDonald
Senior Art Director: Sharon Edmondston
Agency Producer: Rita Gagliardi
Director: Tim Dyroff
Executive Producer: Kent Boswell
Production/Post Company: Resolution
Composer: Haydn Walker
Sound Design: Abigail Sie/Simon Kane
Audio: Song Zu...
- 7/19/2012
- by Robin Hicks
- Encore Magazine
Australia’s second oldest company, utility brand Agl has launched a brand campaign to commemorate its 175 anniversary. The work, created by Gpy&R and entitled “Looking back on 175 years of looking forward”, is intended to showcase the impact the company has had on Australian history as well as emphasising Agl’s commitment to clean energy.
The campaign consists of a 60 second TV commercial as well as a 30 second spot, which will run as part of an integrated campaign for three months across TV, outdoor, online and print along with below-the-line executions.
Russel Howcroft, CEO of Y&R Brands Australia said in a release, “This new commercial for the anniversary of Agl highlights their strong heritage, community involvement and focus on sustainable energy in Australia today. It’s not hard to make a great commercial for a company with such a rich history and promising future.”
Agl was responsible for powering...
The campaign consists of a 60 second TV commercial as well as a 30 second spot, which will run as part of an integrated campaign for three months across TV, outdoor, online and print along with below-the-line executions.
Russel Howcroft, CEO of Y&R Brands Australia said in a release, “This new commercial for the anniversary of Agl highlights their strong heritage, community involvement and focus on sustainable energy in Australia today. It’s not hard to make a great commercial for a company with such a rich history and promising future.”
Agl was responsible for powering...
- 6/20/2012
- by Cathie McGinn
- Encore Magazine
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