As an increasing number of theater chains have switched to reserved seating across the country, moviegoers no longer have to arrive early to save seats. While the move has helped boost concession sales, it comes at a price: missing the advertising pre-show.
National CineMedia (Ncm), the country’s largest cinema advertising company, has found a way to attract crowds back to those precious early minutes before the movie starts by developing augmented reality (Ar) interactive video games.
“We’re not trying to be a gaming company,” Ncm’s chief digital officer Rick Butler tells TheWrap. “We want to partner with the studios and the exhibitors around movie awareness for in-theater and extend that entertainment value outside the theater.”
Also Read: How Cinemark Competes to Attract Moviegoers in the Age of Netflix
For more than a decade, Ncm produced the “FirstLook” segments that offered behind-the-scenes featurettes and news of upcoming films.
National CineMedia (Ncm), the country’s largest cinema advertising company, has found a way to attract crowds back to those precious early minutes before the movie starts by developing augmented reality (Ar) interactive video games.
“We’re not trying to be a gaming company,” Ncm’s chief digital officer Rick Butler tells TheWrap. “We want to partner with the studios and the exhibitors around movie awareness for in-theater and extend that entertainment value outside the theater.”
Also Read: How Cinemark Competes to Attract Moviegoers in the Age of Netflix
For more than a decade, Ncm produced the “FirstLook” segments that offered behind-the-scenes featurettes and news of upcoming films.
- 7/3/2019
- by Brian Welk
- The Wrap
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