Devil's Cut & Cola
Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.
Created by Sydney agency The Works, the execution follows a recent multi-million dollar campaign to target a younger drinking audience and will air during the Afl and Nrl Grand Finals this weekend.
Damian Pincus, Creative Partner at The Works commented: “When you have a product with brand attributes that are as clear and positive as Devil’s Cut you just have to tell the story simply with no need for exaggeration which is what we’ve done for the launch of Devil’s Cut & Cola.”
The campaign is supported by outdoor, online and PR.
Credits:
Advertiser: Jim Beam Marketing Director: James Sykes Brand Director: Ray Noble Agency: The Works Sydney Creative Partner: Damian Pincus Creative...
Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.
Created by Sydney agency The Works, the execution follows a recent multi-million dollar campaign to target a younger drinking audience and will air during the Afl and Nrl Grand Finals this weekend.
Damian Pincus, Creative Partner at The Works commented: “When you have a product with brand attributes that are as clear and positive as Devil’s Cut you just have to tell the story simply with no need for exaggeration which is what we’ve done for the launch of Devil’s Cut & Cola.”
The campaign is supported by outdoor, online and PR.
Credits:
Advertiser: Jim Beam Marketing Director: James Sykes Brand Director: Ray Noble Agency: The Works Sydney Creative Partner: Damian Pincus Creative...
- 9/28/2012
- by Georgina Pearson
- Encore Magazine
C. Thomas Howell joins indie crime drama Magic Hour directed by Cole Mueller, starring Trevor Morgan, William Russ. The Busted Buggy Entertainment and Sunside Film-produced film is being scripted and helmed by Mueller, with production wrapping at the end of this month, reports Variety. Pic was shot in Newport Beach, Huntington Beach and Anaheim, and is set in thr early '90s, telling of a young man who becomes part of a Venice Beach Crime family. Kris Lemche, Josh Emerson, Courtney Daniels, Kevin McNamara and Mark Alan also star. Howell's biggest upcoming film is of course Sony's The Amazing Spider-Man, starring Emma Stone...
- 3/13/2012
- Upcoming-Movies.com
Production on Pain and Gain should get underway just about any day now, so I’ll bet this casting from Variety is one of the last Michael Bay‘s movie ever gets. (Unless he decides to take a dive in that modeling pool.) With this late-in-the-game addition, we’re hearing that Tony Plana (Ugly Betty, Lone Star) is coming aboard in the role of “Capt. Al Lopez of the Miami Police Dept., who begins to look into the kidnapping of Marc Schiller (Tony Shalhoub) at the urging of his old friend, private detective Ed Du Bois (Ed Harris).” It’s safe to assume you already know this, but — for the sake of consistency — the kidnappers in question are played by Dwayne Johnson, Mark Wahlberg, and Anthony Mackie.
Also coming from Variety is the news that Soul Man himself, C. Thomas Howell, will follow The Amazing Spider-Man with an indie crime...
Also coming from Variety is the news that Soul Man himself, C. Thomas Howell, will follow The Amazing Spider-Man with an indie crime...
- 3/13/2012
- by jpraup@gmail.com (thefilmstage.com)
- The Film Stage
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