Fmcg giant Lion has appointed the White Agency as the digital partner on its beer and wine brands.
The pitch was called in March to replace digital agency Holler, which had held the account for five years. Holler declined to take part in the pitch.
Other shortlisted agencies were Amnesia Razorfish, Sapient Nitro and New York based R/Ga. This is the second piece of Australian business R/Ga has pitched for in recent months, winning a place on Qantas’ agency roster for project work, leading to speculation that the agency will be opening an Australian office.
Matt Tapper, Beer, Spirits & Wine marketing director at Lion said in a press release: “Lion is looking to break new ground in the technology space and White is the agency best positioned to partner with us on the journey. Most importantly, White has a group of people who will join us in making a real difference,...
The pitch was called in March to replace digital agency Holler, which had held the account for five years. Holler declined to take part in the pitch.
Other shortlisted agencies were Amnesia Razorfish, Sapient Nitro and New York based R/Ga. This is the second piece of Australian business R/Ga has pitched for in recent months, winning a place on Qantas’ agency roster for project work, leading to speculation that the agency will be opening an Australian office.
Matt Tapper, Beer, Spirits & Wine marketing director at Lion said in a press release: “Lion is looking to break new ground in the technology space and White is the agency best positioned to partner with us on the journey. Most importantly, White has a group of people who will join us in making a real difference,...
- 6/4/2012
- by Cathie McGinn
- Encore Magazine
Electronics maker Panasonic has handed its entire digital account to The White Agency.
The win for the Stw Group agency sees the account move from incumbents 5Limes and Canvas Group.
The move does not affect Panasonic’s relationship with advertising agency The Campaign Palace, which was behind Panasonic’s prank-led YouTube and Facebook Rommy Gulla campaign for the Blue Ray recorder.
The announcement:
Sydney, 29 March, 2012 – Panasonic Australia has appointed The White Agency to manage the full scope of the company’s digital properties.
Panasonic has a broad digital environment in place, from the company’s website, to social media activities via blogs, Twitter and Facebook; and the My Panasonic Crm program.
Gemma Lemieux, Director, Marketing Communications, Panasonic Australia, said that it was time for the company to take the next step to ensure they could grow further in this area.
“Panasonic selected The White Agency because they offered expertise across...
The win for the Stw Group agency sees the account move from incumbents 5Limes and Canvas Group.
The move does not affect Panasonic’s relationship with advertising agency The Campaign Palace, which was behind Panasonic’s prank-led YouTube and Facebook Rommy Gulla campaign for the Blue Ray recorder.
The announcement:
Sydney, 29 March, 2012 – Panasonic Australia has appointed The White Agency to manage the full scope of the company’s digital properties.
Panasonic has a broad digital environment in place, from the company’s website, to social media activities via blogs, Twitter and Facebook; and the My Panasonic Crm program.
Gemma Lemieux, Director, Marketing Communications, Panasonic Australia, said that it was time for the company to take the next step to ensure they could grow further in this area.
“Panasonic selected The White Agency because they offered expertise across...
- 3/29/2012
- by Robin Hicks
- Encore Magazine
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