Exclusive: The American Pavilion has set its 2022 lineup ahead of Tuesday’s opening of the Cannes Film Festival, with industry-focused panels and discussions including conversations with Eva Longoria, Viggo Mortensen, Scott Speedman, Emily Watson and Letitia Wright.
AmPav opens its doors Tuesday and kicks off its lineup of panels and presentations Wednesday. Each morning will begin with film screenings as part of the Emerging Filmmaker Showcase, followed by a day of talks and panels, with additional screenings, parties and receptions taking place in the evenings during the run of the festival.
The AmPav venue includes a coffee bar, free WiFi and charging stations, a media terrace with a panoramic view of the Riviera, the 25th anniversary of the Emerging Filmmaker Showcase, the Culinary Program featuring chefs from across the U.S. and Canada, and public and private rental for parties and receptions. Its latest Worldwide Student Program will feature a record 243 students in attendance.
AmPav opens its doors Tuesday and kicks off its lineup of panels and presentations Wednesday. Each morning will begin with film screenings as part of the Emerging Filmmaker Showcase, followed by a day of talks and panels, with additional screenings, parties and receptions taking place in the evenings during the run of the festival.
The AmPav venue includes a coffee bar, free WiFi and charging stations, a media terrace with a panoramic view of the Riviera, the 25th anniversary of the Emerging Filmmaker Showcase, the Culinary Program featuring chefs from across the U.S. and Canada, and public and private rental for parties and receptions. Its latest Worldwide Student Program will feature a record 243 students in attendance.
- 5/16/2022
- by Patrick Hipes
- Deadline Film + TV
Exclusive: Entertainment PR firm Mprm Communications is restructuring its core leadership team, pressing go on a succession plan with the news that the company’s chairman and co-founder Rachel McCallister is stepping aside after four decades in the industry.
Mprm said that Sylvia Desrochers and company veterans Caitlin McGee and Natalie Yallouz are being promoted to EVP, joining co-founder and president Mark Pogachefsky in running the company. As part of the restructure, Lisa Bustamante becomes an SVP and will be integral to the senior management team. McCallister will segue to a consultant role.
“These promotions reflect the confidence we have in Caitlin, Sylvia, Natalie and Lisa to guide Mprm forward and a recognition of the role they have played over the last two years successfully navigating the challenges presented by a once-in-a-lifetime pandemic,” Pogachefsky said. “Working side by side with Rachel McCallister these past 30 years has been a real privilege...
Mprm said that Sylvia Desrochers and company veterans Caitlin McGee and Natalie Yallouz are being promoted to EVP, joining co-founder and president Mark Pogachefsky in running the company. As part of the restructure, Lisa Bustamante becomes an SVP and will be integral to the senior management team. McCallister will segue to a consultant role.
“These promotions reflect the confidence we have in Caitlin, Sylvia, Natalie and Lisa to guide Mprm forward and a recognition of the role they have played over the last two years successfully navigating the challenges presented by a once-in-a-lifetime pandemic,” Pogachefsky said. “Working side by side with Rachel McCallister these past 30 years has been a real privilege...
- 3/10/2022
- by Patrick Hipes
- Deadline Film + TV
Public relations agency Mprm Communications today announced the expansion of its senior team, adding Cydney Prentice and Jacki St. Thomas as account supervisors responsible for overseeing client teams, developing client strategy and driving company growth.
Additionally, Ali Smith has joined the team as account executive. Smith — along with Summer Cantu Sanchez and Kimberly Gutierrez, who have been promoted to Senior Account Executive and Account Executive, respectively — is charged with implementing client strategy across the company’s client roster.
In her new role, Prentice will head up corporate communications strategy for creative agencies, tech and streaming platforms, as well as television and film production companies. With 15 years experience in entertainment, event planning, sales and communications, Prentice served as a communications consultant for clients ranging from production companies and entrepreneurs to healthcare and education, in addition to driving communications and media strategy at Babygrande PR for unscripted television producers, networks, international distributors and more.
Additionally, Ali Smith has joined the team as account executive. Smith — along with Summer Cantu Sanchez and Kimberly Gutierrez, who have been promoted to Senior Account Executive and Account Executive, respectively — is charged with implementing client strategy across the company’s client roster.
In her new role, Prentice will head up corporate communications strategy for creative agencies, tech and streaming platforms, as well as television and film production companies. With 15 years experience in entertainment, event planning, sales and communications, Prentice served as a communications consultant for clients ranging from production companies and entrepreneurs to healthcare and education, in addition to driving communications and media strategy at Babygrande PR for unscripted television producers, networks, international distributors and more.
- 8/13/2021
- by Patrick Hipes and Tom Tapp
- Deadline Film + TV
Exclusive: Mprm Communications has promoted Katie Jo Ash and Ellen Kuni to the roles of Account Supervisor, adding the pair to the senior team at the entertainment and media PR agency. The company also promoted Karen Tran Wood to Senior Account Executive, and Jenna Corradeno to Account Coordinator at the firm, which reps brands including AMC Networks, Bron Studios, Cinetic Media, John Ridley’s No Studios, Millennium Media, Mubi, NBC, Netflix and and RuPaul’s Drag Race among others.
Ash has been with the agency since 2015 and oversees a wide range of theatrical, VOD and home entertainment campaigns, as well as festivals and events. She also handles film awards campaigns and corporate entertainment clients.
Kuni is returning to Mprm after a brief hiatus with a startup; she originally joined the agency in 2014. She will lead both consumer and corporate campaigns for production companies, networks and streaming companies. She also specializes...
Ash has been with the agency since 2015 and oversees a wide range of theatrical, VOD and home entertainment campaigns, as well as festivals and events. She also handles film awards campaigns and corporate entertainment clients.
Kuni is returning to Mprm after a brief hiatus with a startup; she originally joined the agency in 2014. She will lead both consumer and corporate campaigns for production companies, networks and streaming companies. She also specializes...
- 2/5/2021
- by Patrick Hipes
- Deadline Film + TV
Harry Clein, 82, co-founder of Hollywood PR agencies Clein + Feldman and Clein + White, died June 18 in Atlanta. He suffered from chronic obstructive pulmonary disorder.
I first met Clein in Manhattan in 1978 when I worked in the United Artists publicity bullpen at 729 Seventh Ave. He represented Alan J. Pakula on the western “Comes a Horseman,” starring James Caan and Jane Fonda. He admired my Annie Hall vests and fedoras; we bonded over his encyclopedic knowledge of film and Broadway musicals, and remained friends as he founded bicoastal press agency Clein + Feldman in 1981 with Bruce Feldman. Their first client, Pakula’s “Sophie’s Choice,” won Meryl Streep her second acting Oscar.
When I first moved to Los Angeles as the West Coast Editor of Film Comment, Clein + Feldman hired me to be the unit publicist on what would turn out to be Sam Peckinpah’s last movie, “The Osterman Weekend” (1983), starring Rutger Hauer, Dennis Hopper,...
I first met Clein in Manhattan in 1978 when I worked in the United Artists publicity bullpen at 729 Seventh Ave. He represented Alan J. Pakula on the western “Comes a Horseman,” starring James Caan and Jane Fonda. He admired my Annie Hall vests and fedoras; we bonded over his encyclopedic knowledge of film and Broadway musicals, and remained friends as he founded bicoastal press agency Clein + Feldman in 1981 with Bruce Feldman. Their first client, Pakula’s “Sophie’s Choice,” won Meryl Streep her second acting Oscar.
When I first moved to Los Angeles as the West Coast Editor of Film Comment, Clein + Feldman hired me to be the unit publicist on what would turn out to be Sam Peckinpah’s last movie, “The Osterman Weekend” (1983), starring Rutger Hauer, Dennis Hopper,...
- 7/24/2020
- by Anne Thompson
- Thompson on Hollywood
Harry Clein, 82, co-founder of Hollywood PR agencies Clein + Feldman and Clein + White, died June 18 in Atlanta. He suffered from chronic obstructive pulmonary disorder.
I first met Clein in Manhattan in 1978 when I worked in the United Artists publicity bullpen at 729 Seventh Ave. He represented Alan J. Pakula on the western “Comes a Horseman,” starring James Caan and Jane Fonda. He admired my Annie Hall vests and fedoras; we bonded over his encyclopedic knowledge of film and Broadway musicals, and remained friends as he founded bicoastal press agency Clein + Feldman in 1981 with Bruce Feldman. Their first client, Pakula’s “Sophie’s Choice,” won Meryl Streep her second Best Actress Oscar.
When I first moved to Los Angeles as the West Coast Editor of Film Comment, Clein + Feldman hired me to be the unit publicist on what would turn out to be Sam Peckinpah’s last movie, “The Osterman Weekend” (1983), starring Rutger Hauer,...
I first met Clein in Manhattan in 1978 when I worked in the United Artists publicity bullpen at 729 Seventh Ave. He represented Alan J. Pakula on the western “Comes a Horseman,” starring James Caan and Jane Fonda. He admired my Annie Hall vests and fedoras; we bonded over his encyclopedic knowledge of film and Broadway musicals, and remained friends as he founded bicoastal press agency Clein + Feldman in 1981 with Bruce Feldman. Their first client, Pakula’s “Sophie’s Choice,” won Meryl Streep her second Best Actress Oscar.
When I first moved to Los Angeles as the West Coast Editor of Film Comment, Clein + Feldman hired me to be the unit publicist on what would turn out to be Sam Peckinpah’s last movie, “The Osterman Weekend” (1983), starring Rutger Hauer,...
- 7/24/2020
- by Anne Thompson
- Indiewire
Harry Clein, a veteran film publicist who wrote the original press notes for Star Wars and helped develop the innovative internet campaign for The Blair Witch Project, died June 18 of chronic obstructive pulmonary disorder in Atlanta. He was 82.
His death was announced by spokesperson Mark Pogachefsky.
Clein, along with Bruce Feldman, cofounded the Clein + Feldman agency in 1981. Their first client was director Alan J. Pakula and his film Sophie’s Choice.
With offices on both coasts and quickly developing a reputation as an innovative shop for independent distributors, producers and filmmakers, the agency became Clein + White in 1989, with the addition of Cara White as a partner and the departure of Feldman for a studio career. Clein + White closed in 2000, with Clein focusing on producing and marketing consultation. He also taught at the Los Angeles Film School.
Earlier in his career, Clein was a unit publicist on such films as All the President’s Men,...
His death was announced by spokesperson Mark Pogachefsky.
Clein, along with Bruce Feldman, cofounded the Clein + Feldman agency in 1981. Their first client was director Alan J. Pakula and his film Sophie’s Choice.
With offices on both coasts and quickly developing a reputation as an innovative shop for independent distributors, producers and filmmakers, the agency became Clein + White in 1989, with the addition of Cara White as a partner and the departure of Feldman for a studio career. Clein + White closed in 2000, with Clein focusing on producing and marketing consultation. He also taught at the Los Angeles Film School.
Earlier in his career, Clein was a unit publicist on such films as All the President’s Men,...
- 7/24/2020
- by Greg Evans
- Deadline Film + TV
Harry Clein, the expert Hollywood publicist and awards campaigner who led films including Sophie's Choice, Forrest Gump, Kiss of the Spider Woman, sex, lies, and videotape and The Blair Witch Project to great success, has died. He was 82.
Clein died June 18 in Atlanta of chronic obstructive pulmonary disease, publicist Mark Pogachefsky announced.
In 1981, Clein and Bruce Feldman founded Clein + Feldman with offices on both coasts, taking on director Alan J. Pakula and Sophie's Choice (1982) as their first client. At a time when independent filmmaking was just gaining a foothold, the firm became ...
Clein died June 18 in Atlanta of chronic obstructive pulmonary disease, publicist Mark Pogachefsky announced.
In 1981, Clein and Bruce Feldman founded Clein + Feldman with offices on both coasts, taking on director Alan J. Pakula and Sophie's Choice (1982) as their first client. At a time when independent filmmaking was just gaining a foothold, the firm became ...
- 7/24/2020
- The Hollywood Reporter - Movie News
Harry Clein, the expert Hollywood publicist and awards campaigner who led films including Sophie's Choice, Forrest Gump, Kiss of the Spider Woman, sex, lies, and videotape and The Blair Witch Project to great success, has died. He was 82.
Clein died June 18 in Atlanta of chronic obstructive pulmonary disease, publicist Mark Pogachefsky announced.
In 1981, Clein and Bruce Feldman founded Clein + Feldman with offices on both coasts, taking on director Alan J. Pakula and Sophie's Choice (1982) as their first client. At a time when independent filmmaking was just gaining a foothold, the firm became ...
Clein died June 18 in Atlanta of chronic obstructive pulmonary disease, publicist Mark Pogachefsky announced.
In 1981, Clein and Bruce Feldman founded Clein + Feldman with offices on both coasts, taking on director Alan J. Pakula and Sophie's Choice (1982) as their first client. At a time when independent filmmaking was just gaining a foothold, the firm became ...
- 7/24/2020
- The Hollywood Reporter - Film + TV
Exclusive: Sylvia Desrochers is shuttering her Big Time PR agency and joining the executive team at Hollywood agency Mprm Communications as Svp. Her colleagues Tiffany Wagner and Karen Tran Wood will also be joining the Mprm team.
Desrochers will join an exec team that includes Caitlin McGee and Natalie Yallouz and will report to company principals Rachel McCallister and Mark Pogachefsky. She will be charged with overseeing the company’s film team in addition to working across the agency with corporate and TV clients.
Wagner will join Mprm as a senior consultant, focused on corporate clients. Tran Wood will step into the role of account executive to work on film and awards campaigns.
Big Time clients migrating to Mprm include John Ridley and his No Studios arts space, the USC Libraries Scripter Awards, Loyola Marymount University’s School of Film and Television, and the...
Desrochers will join an exec team that includes Caitlin McGee and Natalie Yallouz and will report to company principals Rachel McCallister and Mark Pogachefsky. She will be charged with overseeing the company’s film team in addition to working across the agency with corporate and TV clients.
Wagner will join Mprm as a senior consultant, focused on corporate clients. Tran Wood will step into the role of account executive to work on film and awards campaigns.
Big Time clients migrating to Mprm include John Ridley and his No Studios arts space, the USC Libraries Scripter Awards, Loyola Marymount University’s School of Film and Television, and the...
- 7/1/2019
- by Dino-Ray Ramos
- Deadline Film + TV
Mprm Communications has hired veteran publicist Alex Klenert as senior vice president to oversee the company’s film practice, the company announced Wednesday. The Prodigy PR co-founder will join Mprm next week, reporting to Chairman Rachel McCallister and President Mark Pogachefsky. He looks to expand the company’s offerings for theatrical titles, corporate representation, digital outreach, awards campaigns and film festivals. “We have known Alex for many years, even before he was our client at THINKFilm and are thrilled he will be joining the Mprm team,” Pogachefsky said in a statement. “His breadth of experience, which spans everything from unit publicity to awards campaigns.
- 10/25/2017
- by Jeremy Fuster
- The Wrap
For an independent filmmaker, being accepted to Venice, Telluride and Toronto – the major festivals that launch the fall season – can seem like a dream come true. But as studios and independent distributors use the festivals to launch their fall titles and awards contenders, it’s becoming harder and harder for independent films without distribution to garner much needed attention and support. For every “Moonlight” that launches out of Telluride and goes onto acclaim in Toronto, the ground is littered with films that were never heard from again.
For the independent filmmaker, this becomes something of a double-edged sword. You want the prestige that comes with the festival selection, but need to understand that your film’s exposure may be limited. Managing your expectations is key and to that end, the independent filmmaker needs to determine what are the priorities and goals to be achieved at the festival.
Are you looking for representation?...
For the independent filmmaker, this becomes something of a double-edged sword. You want the prestige that comes with the festival selection, but need to understand that your film’s exposure may be limited. Managing your expectations is key and to that end, the independent filmmaker needs to determine what are the priorities and goals to be achieved at the festival.
Are you looking for representation?...
- 9/6/2017
- by Mark Pogachefsky
- Indiewire
CreativeFuture and Hp are partnering at the 2015 Sundance Film Festival on a series of panels and workshops at The Sundance House Presented by Hp, reflecting a shared commitment to technology that empowers artists to bring groundbreaking storytelling to audiences.
CreativeFuture is also presenting the inaugural Horizon Award, along with co-sponsors The Black List, The Creative Mind Group, Indiegogo, The Sundance Institute, Twitter, Vimeo, and Women in Film. The Horizon Award was created by producers Cassian Elwes, Lynette Howell, and Christine Vachon to recognize and provide mentorship to talented, up-and-coming female filmmakers.
The Sundance House Presented by Hp (also known as the Kimball Arts Center) is located at 638 Park Avenue in Park City (corner of Main and Heber).
Saturday, January 24
10:30 Am – Noon Mt
Panel: Creativity Matters: A Discussion on the Cultural, Ethical, and Economic Implications of Creativity (part of official Sundance program)
Description: From film and television, to books and music, to software and video games, the digital revolution has transformed nearly every aspect of how audiences and fans access creative works. Panelists will discuss the cultural and economic value of creativity, how individual creatives can protect their work at all stages in the creative process, and how the creative community must unite and advocate for the fundamental rights of creators to be compensated for their work.
Panelists: Cassian Elwes, Producer (Margin Call, Dallas Buyers Club, All is Lost); David Ginsberg, Cto, Sundance Institute; Jim Zafarana, VP and General Manager, Commercial Solutions, Hp; and Ruth Vitale, Executive Director, CreativeFuture – moderated by Josh Dickey, Entertainment Editor, Mashable.
Sunday, January 25
10:30 Am – Noon Mt
Panel: Sundance Then and Now – The Changing Nature of Being a Filmmaker in the Digital Age(part of official Sundance program)
Description: How have technological advancements in filmmaking and distribution and changes in how films are marketed to audiences impacted the creative process? Sundance veterans and newcomers will share personal experiences spanning several decades and discuss how filmmakers can embrace this new reality while continuing to push the boundaries of independent film.
Panelists: Nikole Beckwith, Writer/Director (Stockholm, Pennsylvania); Chloe Zhao, Writer/Director (Songs My Brothers Taught Me); Paul Federbush, International Director, Feature Film Program, Sundance Institute; and Ruth Vitale, Executive Director, CreativeFuture – moderated by Franklin Leonard, Founder, The Black List.
Sunday, January 25
2:00 Pm – 3:30 Pm Mt
Artist Workshop: Pitching and Marketing the Independent Film
Description: This how-to guide for filmmakers on pitching and publicizing projects will feature examples of well-packaged pitches and publicity strategies from throughout the pre-production, festival circuit, and release stages. The workshop will be presented by Mark Pogachefsky, Co-founder and President of Mprm Communications, and Adam Krentzman, former CAA Agent and current Director of Community Outreach at CreativeFuture.
Monday, January 26
2:00 Pm – 3:30 Pm Mt
Conversation: The Making of I Smile Back
Description: A conversation with Adam Salky, director of I Smile Back, which was selected for the 2015 U.S. Dramatic Competition. Salky (Dare, 2009 Sundance Grand Jury Prize nominee) will be joined by co-writers Amy Koppelman and Paige Dylan and producer Michael Harrop.
7:00 Pm – 9:00 Pm Mt
Presentation of the Horizon Award
Description: Reception to present the inaugural Horizon Award, which recognizes talented, up-and-coming female filmmakers. The award and a $10,000 check will be presented to the winning filmmaker by Sharon Waxman, CEO and Editor in Chief of The Wrap, along with CreativeFuture Executive Director Ruth Vitale and the Horizon Award founders – producers Cassian Elwes, Lynette Howell, and Christine Vachon. The Horizon Award is sponsored by The Black List, The Creative Mind Group, CreativeFuture, Indiegogo, The Sundance Institute, Twitter, Vimeo, and Women in Film. The winning short, selected from more than 400 submissions, will premier at the reception.
About CreativeFuture
CreativeFuture is a coalition made up of more than 350 companies and organizations – encompassing film, television, music, and book publishing – that promotes the value of creativity, expanded digital access to legitimate content, and the fundamental right of creators to determine how their works are distributed. For more information, visit www.CreativeFuture.org.
About Hp
Hp creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and It infrastructure, Hp delivers solutions for customers' most complex challenges in every region of the world. More information about Hp is available at http://www.hp.com.
CreativeFuture is also presenting the inaugural Horizon Award, along with co-sponsors The Black List, The Creative Mind Group, Indiegogo, The Sundance Institute, Twitter, Vimeo, and Women in Film. The Horizon Award was created by producers Cassian Elwes, Lynette Howell, and Christine Vachon to recognize and provide mentorship to talented, up-and-coming female filmmakers.
The Sundance House Presented by Hp (also known as the Kimball Arts Center) is located at 638 Park Avenue in Park City (corner of Main and Heber).
Saturday, January 24
10:30 Am – Noon Mt
Panel: Creativity Matters: A Discussion on the Cultural, Ethical, and Economic Implications of Creativity (part of official Sundance program)
Description: From film and television, to books and music, to software and video games, the digital revolution has transformed nearly every aspect of how audiences and fans access creative works. Panelists will discuss the cultural and economic value of creativity, how individual creatives can protect their work at all stages in the creative process, and how the creative community must unite and advocate for the fundamental rights of creators to be compensated for their work.
Panelists: Cassian Elwes, Producer (Margin Call, Dallas Buyers Club, All is Lost); David Ginsberg, Cto, Sundance Institute; Jim Zafarana, VP and General Manager, Commercial Solutions, Hp; and Ruth Vitale, Executive Director, CreativeFuture – moderated by Josh Dickey, Entertainment Editor, Mashable.
Sunday, January 25
10:30 Am – Noon Mt
Panel: Sundance Then and Now – The Changing Nature of Being a Filmmaker in the Digital Age(part of official Sundance program)
Description: How have technological advancements in filmmaking and distribution and changes in how films are marketed to audiences impacted the creative process? Sundance veterans and newcomers will share personal experiences spanning several decades and discuss how filmmakers can embrace this new reality while continuing to push the boundaries of independent film.
Panelists: Nikole Beckwith, Writer/Director (Stockholm, Pennsylvania); Chloe Zhao, Writer/Director (Songs My Brothers Taught Me); Paul Federbush, International Director, Feature Film Program, Sundance Institute; and Ruth Vitale, Executive Director, CreativeFuture – moderated by Franklin Leonard, Founder, The Black List.
Sunday, January 25
2:00 Pm – 3:30 Pm Mt
Artist Workshop: Pitching and Marketing the Independent Film
Description: This how-to guide for filmmakers on pitching and publicizing projects will feature examples of well-packaged pitches and publicity strategies from throughout the pre-production, festival circuit, and release stages. The workshop will be presented by Mark Pogachefsky, Co-founder and President of Mprm Communications, and Adam Krentzman, former CAA Agent and current Director of Community Outreach at CreativeFuture.
Monday, January 26
2:00 Pm – 3:30 Pm Mt
Conversation: The Making of I Smile Back
Description: A conversation with Adam Salky, director of I Smile Back, which was selected for the 2015 U.S. Dramatic Competition. Salky (Dare, 2009 Sundance Grand Jury Prize nominee) will be joined by co-writers Amy Koppelman and Paige Dylan and producer Michael Harrop.
7:00 Pm – 9:00 Pm Mt
Presentation of the Horizon Award
Description: Reception to present the inaugural Horizon Award, which recognizes talented, up-and-coming female filmmakers. The award and a $10,000 check will be presented to the winning filmmaker by Sharon Waxman, CEO and Editor in Chief of The Wrap, along with CreativeFuture Executive Director Ruth Vitale and the Horizon Award founders – producers Cassian Elwes, Lynette Howell, and Christine Vachon. The Horizon Award is sponsored by The Black List, The Creative Mind Group, CreativeFuture, Indiegogo, The Sundance Institute, Twitter, Vimeo, and Women in Film. The winning short, selected from more than 400 submissions, will premier at the reception.
About CreativeFuture
CreativeFuture is a coalition made up of more than 350 companies and organizations – encompassing film, television, music, and book publishing – that promotes the value of creativity, expanded digital access to legitimate content, and the fundamental right of creators to determine how their works are distributed. For more information, visit www.CreativeFuture.org.
About Hp
Hp creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and It infrastructure, Hp delivers solutions for customers' most complex challenges in every region of the world. More information about Hp is available at http://www.hp.com.
- 1/21/2015
- by Erin Grover
- Sydney's Buzz
And here I thought only Los Angeles flackery mPRm's name was moronic. Turns out this fish stinks at the head because its co-founder and president Mark Pogachefsky is now blaming his own client for an Oscar rule-breaking situation that the PR firm should have prevented instead of aided and abetted. After a lot of Sundance hype because of its claustrophobic nightmare premise and star Ryan Reynolds, this movie came and went at the box office in record time after making only $1 million domestic. And not even distributor Lionsgate is campaigning Buried for an Academy Award or anything else. So Buried has zero chance of any golden statuettes this season without its studio support. And yet mPRm while repping Buried let its screenwriter Chris Sparling commit an Oscar taboo even though he didn't know the rules, as Pogachefsky is admitting. ("Weirdly, I would not be surprised if this was not a setup just to get attention,...
- 12/31/2010
- by NIKKI FINKE
- Deadline Hollywood
“Buried” screenwriter Chris Sparling violated Academy of Motion Picture Arts and Sciences (AMPAS) rules with an email sent to the Academy writers’ branch campaigning for their votes. According to “The Hollywood Reporter,” the fallout from the email might involve disqualifying Sparling’s screenplay for Oscar consideration. “In the pre-holiday rush, a letter went out that wasn’t properly vetted and we sincerely apologize for the error,” said Mprm Communications co-president Mark Pogachefsky. “Chris didn’t know the rules and we didn’t catch it. It just went through the email system.”...
- 12/31/2010
- Upcoming-Movies.com
“Buried” screenwriter Chris Sparling violated Academy of Motion Picture Arts and Sciences (AMPAS) rules with an email sent to the Academy writers’ branch campaigning for their votes. According to “The Hollywood Reporter,” the fallout from the email might involve disqualifying Sparling’s screenplay for Oscar consideration. “In the pre-holiday rush, a letter went out that wasn’t properly vetted and we sincerely apologize for the error,” said Mprm Communications co-president Mark Pogachefsky. “Chris didn’t know the rules and we didn’t catch it. It just went through the email system.”...
- 12/31/2010
- Upcoming-Movies.com
PR group mPRm has hooked up with Otx, a firm that specializes in online research, to offer unemployed film critics a hundred bucks to take part in focus groups for indie movies, according to Sharon Waxman at TheWrap. While focus groups are no big news, offering cash to well-known and respected film critics who have fallen victim to the economy for their input on whether or not a "niche or arthouse" film will be an Oscar contender is certainly a new angle.
Waxman reports that publicist Mark Pogachefsky "came up with the concept a year ago, when many critics he knew were being laid off." He told Waxman, "I thought, 'How can we take advantage of all that expertise and create a business around it?"
Just a few of the questions that those who partake in the focus groups will answer are
*Would you definitely recommend to your readers?
*Does this movie have awards potential?...
Waxman reports that publicist Mark Pogachefsky "came up with the concept a year ago, when many critics he knew were being laid off." He told Waxman, "I thought, 'How can we take advantage of all that expertise and create a business around it?"
Just a few of the questions that those who partake in the focus groups will answer are
*Would you definitely recommend to your readers?
*Does this movie have awards potential?...
- 12/9/2009
- by Jenni Miller
- Cinematical
It’s not news that film critics are under assault as print publishing struggles to survive. (Here’s Sean Means’ updated list of 60 “departed” critics since January 2006.) When faced with the harsh reality of future prospects, heavy workload or the low wages of freelance journalism, some are getting out of the profession altogether. Here in L.A. some critics are participating in Otx market research guru Kevin Goetz‘s new project (dreamed up by Mprm PR man Mark Pogachefsky) which pays $100 for a critic to attend a screening and provide feedback. I was offered this opportunity (which I was not free to disclose), but felt uncomfortable with …...
- 12/9/2009
- Thompson on Hollywood
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