Isabel Díaz Ayuso, president of Madrid Region announced Friday that she aims to transform Madrid into will the most important animation and VFX “hub” in Southern Europe, via an ambitious plan for incentives and other support programs.
The result, Díaz Ayuso added, will be the creation of employment in this buoyant sector.” Madrid’s president made the announcement during a speech as she was officially reconfirmed as head of Madrid’s regional government having won new regional elections in May with a landslide victory.
The regional investment in animation would mark the first direct aid for the animation sector in Spain marking it out as a strategic priority for economic growth. Historically, Spain has sorely lacked specific incentives for animation and suffered from low TV pre-buys compared to much of Europe. In very recent years, however, given the recent and escalating demand for animation content led by global streamer studios,...
The result, Díaz Ayuso added, will be the creation of employment in this buoyant sector.” Madrid’s president made the announcement during a speech as she was officially reconfirmed as head of Madrid’s regional government having won new regional elections in May with a landslide victory.
The regional investment in animation would mark the first direct aid for the animation sector in Spain marking it out as a strategic priority for economic growth. Historically, Spain has sorely lacked specific incentives for animation and suffered from low TV pre-buys compared to much of Europe. In very recent years, however, given the recent and escalating demand for animation content led by global streamer studios,...
- 6/18/2021
- by Emilio Mayorga and John Hopewell
- Variety Film + TV
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