Deestroying‘s first game as a professional football player did not end the way he hoped. Though the sports creator’s San Antonio Brahmas defeated the Memphis Showboats, he was placed on the injured reserve list after suffering a neck injury.
The Brahmas, who play in the newly-revived United Football League (Ufl), made a splash back in January when they signed Deestroying (whose real name is Donald de la Haye) and invited him to compete for the team’s starting kicker job. De La Haye shared his training camp experience through a series called Project NFL, and he earned a roster spot at the end of the show’s sixth episode.
Episode eight of Project NFL chronicled the Brahmas first game of the season. De La Haye got plenty of action on special teams, but he hurt himself while tackling an opposing returner after a kickoff. He was diagnosed with...
The Brahmas, who play in the newly-revived United Football League (Ufl), made a splash back in January when they signed Deestroying (whose real name is Donald de la Haye) and invited him to compete for the team’s starting kicker job. De La Haye shared his training camp experience through a series called Project NFL, and he earned a roster spot at the end of the show’s sixth episode.
Episode eight of Project NFL chronicled the Brahmas first game of the season. De La Haye got plenty of action on special teams, but he hurt himself while tackling an opposing returner after a kickoff. He was diagnosed with...
- 4/11/2024
- by Sam Gutelle
- Tubefilter.com
Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
Super Bowl Lviii offered a multitude of opportunities for creators. Some showed up during commercials while others attended the game after receiving invitations from the NFL.
Those NFL partners dominated this week’s Gospel Stats Weekly Brand Report. The biggest names on YouTube rose to the top of the ranking with sponsored videos that captured their goings-on at the football season’s marquee event.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
Super Bowl Lviii offered a multitude of opportunities for creators. Some showed up during commercials while others attended the game after receiving invitations from the NFL.
Those NFL partners dominated this week’s Gospel Stats Weekly Brand Report. The biggest names on YouTube rose to the top of the ranking with sponsored videos that captured their goings-on at the football season’s marquee event.
- 2/26/2024
- by Sam Gutelle
- Tubefilter.com
Thanks to the influencer marketing boom, creators with large followings on platforms like YouTube and TikTok are getting larger roles during Super Bowl season. In the weeks leading up to the annual football showdown, brands turned to digital natives in hopes of expanding the reach of their campaigns.
For the 58th edition of the Big Game, creators played multiple positions.
The Logan Pauls and KSIs of the world can use the Super Bowl to advertise their own products, but for other influencers, team-ups with advertisers opened up new doors. It’s not just brands that are getting in on the influencer marketing trend — even the NFL itself is paying attention to the growth of creator content. Without further ado, here are some partnerships that caught our attention during the first few days of February:
Creators as campaign hype machines
Addison Rae made a brief appearance during Nerds‘ Super Bowl commercial,...
For the 58th edition of the Big Game, creators played multiple positions.
The Logan Pauls and KSIs of the world can use the Super Bowl to advertise their own products, but for other influencers, team-ups with advertisers opened up new doors. It’s not just brands that are getting in on the influencer marketing trend — even the NFL itself is paying attention to the growth of creator content. Without further ado, here are some partnerships that caught our attention during the first few days of February:
Creators as campaign hype machines
Addison Rae made a brief appearance during Nerds‘ Super Bowl commercial,...
- 2/12/2024
- by Sam Gutelle
- Tubefilter.com
YouTube is taking to the skies for this year’s Super Bowl ad.
The big game might be seeing the Kansas City Chiefs and San Francisco 49ers facing off, but the streaming video platform is leaning on the NFL’s bird-themed teams in the spot, which is called “Migration.”
The commercial, which will air just before kick-off, sees flocks of Philadelphia Eagles, Baltimore Ravens and Seattle Seahawks flying through the sky, as a bird watcher tracks them.
“As certain as the sun, they always come back,” he says as Seahawks star Tyler Lockett squawks. “Which is why it’s never too early to prepare for the coming season by signing up for NFL Sunday Ticket and YouTube TV.”
The ad also features cameos from popular YouTube creators, including Hot Ones host Sean Evans, as well as Deestroying and Pierson Wodzynski, a plate of hot wings in front of them, naturally.
The big game might be seeing the Kansas City Chiefs and San Francisco 49ers facing off, but the streaming video platform is leaning on the NFL’s bird-themed teams in the spot, which is called “Migration.”
The commercial, which will air just before kick-off, sees flocks of Philadelphia Eagles, Baltimore Ravens and Seattle Seahawks flying through the sky, as a bird watcher tracks them.
“As certain as the sun, they always come back,” he says as Seahawks star Tyler Lockett squawks. “Which is why it’s never too early to prepare for the coming season by signing up for NFL Sunday Ticket and YouTube TV.”
The ad also features cameos from popular YouTube creators, including Hot Ones host Sean Evans, as well as Deestroying and Pierson Wodzynski, a plate of hot wings in front of them, naturally.
- 2/7/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Six years ago, Donald De La Haye put his NFL dreams on the back burner, but he just took a big step toward that goal. The face of the Deestroying channel has received a contract with the San Antonio Brahmas of the newly-formed United Football League (Ufl).
De La Haye rose to prominence while attending the University of Central Florida, where he played as a kicker for the school’s football team. In his Deestroying videos, he chronicled his experience as a college athlete, but the NCAA took issue with his channel. In 2017, De La Haye was ruled ineligible due to the ad revenue he made from his YouTube videos.
Though he never played for Ucf again, he became a key advocate for creator-athletes after earning a favorable court decision in 2018. Many of the student-athletes who have benefitted from the NCAA’s updated Nil policy have cited Deestroying as a pioneering channel.
De La Haye rose to prominence while attending the University of Central Florida, where he played as a kicker for the school’s football team. In his Deestroying videos, he chronicled his experience as a college athlete, but the NCAA took issue with his channel. In 2017, De La Haye was ruled ineligible due to the ad revenue he made from his YouTube videos.
Though he never played for Ucf again, he became a key advocate for creator-athletes after earning a favorable court decision in 2018. Many of the student-athletes who have benefitted from the NCAA’s updated Nil policy have cited Deestroying as a pioneering channel.
- 1/31/2024
- by Sam Gutelle
- Tubefilter.com
Now that amateur athletes can profit from their name, image, and likeness (Nil) rights, college sports are changing, and the pros are changing right along with them. The NFL is ramping up its collegiate marketing program by forging new partnerships with universities and their resident student-athletes.
Through the marketing program, college athletes get face time on NFL social channels and receive access to the football league’s valuable IP, which they can utilize in NFL-sponsored content. Not all of the creators in the marketing program play football. One individual who has appeared on the league’s channels, according to Digiday, is gymnast Olivia Dunne (pictured above) from Louisiana State University. Dunne, who has emerged as one of the biggest Nil stars in the nation, showed up on an NFL-run hub called The Checkdown.
The NFL tapped its own execs as well as college sports big-shots like University of Colorado coach...
Through the marketing program, college athletes get face time on NFL social channels and receive access to the football league’s valuable IP, which they can utilize in NFL-sponsored content. Not all of the creators in the marketing program play football. One individual who has appeared on the league’s channels, according to Digiday, is gymnast Olivia Dunne (pictured above) from Louisiana State University. Dunne, who has emerged as one of the biggest Nil stars in the nation, showed up on an NFL-run hub called The Checkdown.
The NFL tapped its own execs as well as college sports big-shots like University of Colorado coach...
- 10/12/2023
- by Sam Gutelle
- Tubefilter.com
The opening week of the 2023 NFL season was YouTube‘s first chance to deliver the coveted NFL Sunday Ticket package to football fans. The early reactions to the coverage were mostly positive, with viewers praising YouTube’s stream quality and user experience.
YouTube took over as the official home Sunday Ticket last December, ending DirecTV’s 29-year-run as the package’s distributor. During the most recent offseason, YouTube promoted its $14 billion purchase by bringing some of its top creators to the NFL Draft. As the start of the season approached, fans waited to see whether the YouTube era of Sunday Ticket would live up to the hype.
So far, so good
Leading up to week one of the 2023 NFL season, analysts wondered how YouTube’s servers would deal with the traffic created by millions of Sunday Ticket customers. DirecTV delivered the package via satellite, and some analysts suggested that the...
YouTube took over as the official home Sunday Ticket last December, ending DirecTV’s 29-year-run as the package’s distributor. During the most recent offseason, YouTube promoted its $14 billion purchase by bringing some of its top creators to the NFL Draft. As the start of the season approached, fans waited to see whether the YouTube era of Sunday Ticket would live up to the hype.
So far, so good
Leading up to week one of the 2023 NFL season, analysts wondered how YouTube’s servers would deal with the traffic created by millions of Sunday Ticket customers. DirecTV delivered the package via satellite, and some analysts suggested that the...
- 9/11/2023
- by Sam Gutelle
- Tubefilter.com
Donald De La Haye, aka Deestroying, started making YouTube videos well before earning a football scholarship as a kicker at the University of Central Florida. His path took a number of surprise turns before he found himself sharing a stage with NFL Commissioner Roger Goodell — not as a draft pick but as a partner with the league as it enters new digital territory.
As Deestroying’s videos started gaining traction and generating income in the 2010s, the era just before “name, image and likeness” (Nil) rules changed the game for college athletes, NCAA officials gave him a choice. “They told me, ‘Hey, you can’t make money from your content while you’re a college athlete. You either need to delete your channel and donate the money back, or you’ll forfeit your eligibility. Or, just keep doing what you’re doing and you can no longer be a college football player,...
As Deestroying’s videos started gaining traction and generating income in the 2010s, the era just before “name, image and likeness” (Nil) rules changed the game for college athletes, NCAA officials gave him a choice. “They told me, ‘Hey, you can’t make money from your content while you’re a college athlete. You either need to delete your channel and donate the money back, or you’ll forfeit your eligibility. Or, just keep doing what you’re doing and you can no longer be a college football player,...
- 8/5/2023
- by Dade Hayes
- Deadline Film + TV
Starting in the fall, YouTube will become the official home of the NFL Sunday Ticket. In order to build hype for a package that will cost it a reported $2 billion per year, the leading video platform is sending a whole convoy of creators to the NFL Draft. Beginning on April 27, personalities like Jesser, Ryan Trahan, and Lisa Nguyen will be on the ground in Kansas City, where they’ll report live as the top football amateurs join professional teams.
The NFL previously announced a partnership with creator groups Amp and RDCWorld, who will contest a flag football game during the third day of the draft. But that won’t be the only influencer-led spectacle that will take place in K.C. during the biggest weekend of the NFL offseason. In fact, the collabs between creators and football stars began before the first pick was announced and will continue throughout all seven rounds.
The NFL previously announced a partnership with creator groups Amp and RDCWorld, who will contest a flag football game during the third day of the draft. But that won’t be the only influencer-led spectacle that will take place in K.C. during the biggest weekend of the NFL offseason. In fact, the collabs between creators and football stars began before the first pick was announced and will continue throughout all seven rounds.
- 4/27/2023
- by Sam Gutelle
- Tubefilter.com
YouTube, as part of promoting subscriptions to the newly secured NFL Sunday Ticket games package, is flying more than a dozen top creators to Kansas City, Mo., for the 2023 NFL Draft – including popular trick-shot specialists Dude Perfect.
Dude Perfect, the five-member comedy and sports group with more than 59 million YouTube subscribers, and Ryan Trahan (12.3 million subscribers) are slated to appear on stage at the NFL Draft to announce some of the picks in this year’s draft. The 2023 NFL Draft, to be held April 27-29 at Union Station Kansas City, will be broadcast on ESPN, ABC and NFL Network.
All told, the YouTube creators tapped to attend the NFL Draft have a combined reach of more 145 million subscribers, according to the video platform. In addition to the Dude Perfect crew and Trahan, YouTube creators scheduled to be on-site in Kc this week at the 2023 NFL Draft include: NichLmao (23.6 million subscribers...
Dude Perfect, the five-member comedy and sports group with more than 59 million YouTube subscribers, and Ryan Trahan (12.3 million subscribers) are slated to appear on stage at the NFL Draft to announce some of the picks in this year’s draft. The 2023 NFL Draft, to be held April 27-29 at Union Station Kansas City, will be broadcast on ESPN, ABC and NFL Network.
All told, the YouTube creators tapped to attend the NFL Draft have a combined reach of more 145 million subscribers, according to the video platform. In addition to the Dude Perfect crew and Trahan, YouTube creators scheduled to be on-site in Kc this week at the 2023 NFL Draft include: NichLmao (23.6 million subscribers...
- 4/26/2023
- by Todd Spangler
- Variety Film + TV
The 2022 World Cup kicks off in Qatar on November 21, and YouTube is the place to go for highlights, commentary, spectator vlogs, and more. The platform has highlighted 11 creators who will attend matches and share their experiences at the biggest event on the soccer calendar.
Some creators will head to Qatar for the first round of games, while others will show up to attend the final matches next month. YouTube stars in the former group include Deestroying, Jesser, and the duo known as Cheeky Boyos. Knockout round attendees will include Carter Sharer and Lizzy Capri.
Deestroying, whose real name is Donald de la Haye, will be traveling to the Middle East alongside his Costa Rican father. Together, they’ll watch their Ticos take on Spain.
The 2022 World Cup will be the first edition of the tournament to ever be held in the Arab world. To celebrate that fact, YouTube has also...
Some creators will head to Qatar for the first round of games, while others will show up to attend the final matches next month. YouTube stars in the former group include Deestroying, Jesser, and the duo known as Cheeky Boyos. Knockout round attendees will include Carter Sharer and Lizzy Capri.
Deestroying, whose real name is Donald de la Haye, will be traveling to the Middle East alongside his Costa Rican father. Together, they’ll watch their Ticos take on Spain.
The 2022 World Cup will be the first edition of the tournament to ever be held in the Arab world. To celebrate that fact, YouTube has also...
- 11/18/2022
- by Sam Gutelle
- Tubefilter.com
In February, after raising a 200 million funding round, Spotter vowed to invest 1 billion in YouTube creators. Seven months later, the firm is well on its way toward that goal: It has delivered 600 million in funding to its partners thus far.
Spotter, founded in 2019, employs catalog licensing as its primary funding model. It offers direct payments to creators who let Spotter claim new ad revenue from their old videos. That model has proven valuable to creators, who are eager to reinvest Spotter’s funds in new projects.
The technology behind these deals has allowed Spotter to work across the YouTube ecosystem and around the globe. “Spotter’s proprietary prediction engine allows us to focus on the data behind the creator instead of dedicating energy to growing a specific vertical or type of video,” Spotter Founder and CEO Aaron DeBevoise (pictured above) told Tubefilter. “This means we’re doing the best deal...
Spotter, founded in 2019, employs catalog licensing as its primary funding model. It offers direct payments to creators who let Spotter claim new ad revenue from their old videos. That model has proven valuable to creators, who are eager to reinvest Spotter’s funds in new projects.
The technology behind these deals has allowed Spotter to work across the YouTube ecosystem and around the globe. “Spotter’s proprietary prediction engine allows us to focus on the data behind the creator instead of dedicating energy to growing a specific vertical or type of video,” Spotter Founder and CEO Aaron DeBevoise (pictured above) told Tubefilter. “This means we’re doing the best deal...
- 9/19/2022
- by Sam Gutelle
- Tubefilter.com
When Donald De La Haye was a teenager, he spent hours trying to recreate the video game trick shots popularized by FaZe Clan. Now, he has become a part of that network himself.
De La Haye, known widely by his internet alias Deestroying, is FaZe's newest member. He will operate under the name FaZe Deestroying and will use his combination of charm and athletic prowess to assist the network's push into the sports world.
Before he was a star creator with 4.2 million YouTube subscribers, De La Haye was young gamer who "idolized" FaZe Clan. He has been watching FaZe creators since 2010, and has collaborated with some of them in recent years. FaZe Rug showed De La Haye his best jukes in a January 2021 video; later that year, the former Division I football player burned the popular vlogger in a race.
Visit Tubefilter for more great stories.
De La Haye, known widely by his internet alias Deestroying, is FaZe's newest member. He will operate under the name FaZe Deestroying and will use his combination of charm and athletic prowess to assist the network's push into the sports world.
Before he was a star creator with 4.2 million YouTube subscribers, De La Haye was young gamer who "idolized" FaZe Clan. He has been watching FaZe creators since 2010, and has collaborated with some of them in recent years. FaZe Rug showed De La Haye his best jukes in a January 2021 video; later that year, the former Division I football player burned the popular vlogger in a race.
Visit Tubefilter for more great stories.
- 4/12/2022
- by Sam Gutelle
- Tubefilter.com
YouTube Originals has tapped 24-year-old FaZe Rug -- whose real name is Brian Awadis -- to host a new competition series dubbed No. 1 Chicken.
The six-part bout will bow Sept. 22 on Awadis’ channel, which is home to 20 million subscribers. Throughout the show, a total of eight YouTubers will compete in terrifying challenges -- contending with insects, heights, disgusting food, and more. The winning creator each week will avoid the unpleasant challenge slated for the following episode.
Contestants include Amanda Steele, Deestroying, FaZe Adapt, The Fitness Marshall, Simplistic, Tasha Proctor of StephAndTasha, ShermanTheVerman, and Quenlin Blackwell.
Visit Tubefilter for more great stories.
The six-part bout will bow Sept. 22 on Awadis’ channel, which is home to 20 million subscribers. Throughout the show, a total of eight YouTubers will compete in terrifying challenges -- contending with insects, heights, disgusting food, and more. The winning creator each week will avoid the unpleasant challenge slated for the following episode.
Contestants include Amanda Steele, Deestroying, FaZe Adapt, The Fitness Marshall, Simplistic, Tasha Proctor of StephAndTasha, ShermanTheVerman, and Quenlin Blackwell.
Visit Tubefilter for more great stories.
- 9/10/2021
- by Geoff Weiss
- Tubefilter.com
Popular YouTube content creator Donald De la Haye Jr., also known as Deestroying, has signed with WME.
The former college football kicker out of the University of Central Florida (Ucf) has 3.4 million YouTube subscribers and, in all, around 6 million followers across social media platforms, including Instagram and TikTok.
WME will help build out De La Haye Jr.’s lifestyle and sports entertainment businesses through digital platforms and linear TV, brand endorsements and licensing and philanthropic endeavors.
He first gained attention with vlog style videos about the life of a collegiate football player.
Having to choose between ...
The former college football kicker out of the University of Central Florida (Ucf) has 3.4 million YouTube subscribers and, in all, around 6 million followers across social media platforms, including Instagram and TikTok.
WME will help build out De La Haye Jr.’s lifestyle and sports entertainment businesses through digital platforms and linear TV, brand endorsements and licensing and philanthropic endeavors.
He first gained attention with vlog style videos about the life of a collegiate football player.
Having to choose between ...
- 4/23/2021
- The Hollywood Reporter - Film + TV
Popular YouTube content creator Donald De la Haye Jr., also known as Deestroying, has signed with WME.
The former college football kicker out of the University of Central Florida (Ucf) has 3.4 million YouTube subscribers and, in all, around 6 million followers across social media platforms, including Instagram and TikTok.
WME will help build out De La Haye Jr.’s lifestyle and sports entertainment businesses through digital platforms and linear TV, brand endorsements and licensing and philanthropic endeavors.
He first gained attention with vlog style videos about the life of a collegiate football player.
Having to choose between ...
The former college football kicker out of the University of Central Florida (Ucf) has 3.4 million YouTube subscribers and, in all, around 6 million followers across social media platforms, including Instagram and TikTok.
WME will help build out De La Haye Jr.’s lifestyle and sports entertainment businesses through digital platforms and linear TV, brand endorsements and licensing and philanthropic endeavors.
He first gained attention with vlog style videos about the life of a collegiate football player.
Having to choose between ...
- 4/23/2021
- The Hollywood Reporter - Movie News
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