Lionsgate has hired Nasim Cambron as executive vice president of worldwide publicity. The decision was announced Friday by Jp Richards and Keri Moore, president and co-president of marketing for the Lionsgate Motion Picture Group.
In her role, Cambron will report to Moore, supervising film public relations for the company.
“Nasim brings vast expertise and noted publicity success in every kind of film, from tentpole titles to genre pictures to award contenders; with each, we have been impressed with her bold, innovative campaigns that reach each film’s core audience as well as diverse and underserved communities,” Richard and Moore said in a joint statement. “We know filmmakers are equally confident in her ability to create smart messaging that drives box office. The respect that she’s earned from press and her industry peers make her an inspiring and thoughtful department leader, communicator and strategist who will embrace the work and hit the ground running.
In her role, Cambron will report to Moore, supervising film public relations for the company.
“Nasim brings vast expertise and noted publicity success in every kind of film, from tentpole titles to genre pictures to award contenders; with each, we have been impressed with her bold, innovative campaigns that reach each film’s core audience as well as diverse and underserved communities,” Richard and Moore said in a joint statement. “We know filmmakers are equally confident in her ability to create smart messaging that drives box office. The respect that she’s earned from press and her industry peers make her an inspiring and thoughtful department leader, communicator and strategist who will embrace the work and hit the ground running.
- 11/5/2022
- by J. Kim Murphy
- Variety Film + TV
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Lionsgate has hired Nasim Cambron to lead its film publicity efforts. She starts Nov. 7 as executive vice president of worldwide publicity and will report to Keri Moore, co-president of marketing at Lionsgate.
Cambron previously worked at STX, leading campaigns for Hustlers, the Bad Moms films, I Feel Pretty and Molly’s Game and working Dei committee. Before STX, she was part of Netflix’s film PR team working on campaigns for Charlize Theron’s The Old Guard, Michael Bay’s 6 Underground and Tyler Perry’s A Fall From Grace.
Cambron joins Lionsgate as it gears up for the release of a fourth John Wick film, The Hunger Games: The Ballad of Songbirds and Snakes, a fourth Expendables movie, and Ballerina, a John Wick spinoff starring Ana de Armas that begins production this month.
“Nasim brings vast expertise and noted publicity success in every kind of film,...
Lionsgate has hired Nasim Cambron to lead its film publicity efforts. She starts Nov. 7 as executive vice president of worldwide publicity and will report to Keri Moore, co-president of marketing at Lionsgate.
Cambron previously worked at STX, leading campaigns for Hustlers, the Bad Moms films, I Feel Pretty and Molly’s Game and working Dei committee. Before STX, she was part of Netflix’s film PR team working on campaigns for Charlize Theron’s The Old Guard, Michael Bay’s 6 Underground and Tyler Perry’s A Fall From Grace.
Cambron joins Lionsgate as it gears up for the release of a fourth John Wick film, The Hunger Games: The Ballad of Songbirds and Snakes, a fourth Expendables movie, and Ballerina, a John Wick spinoff starring Ana de Armas that begins production this month.
“Nasim brings vast expertise and noted publicity success in every kind of film,...
- 11/4/2022
- by Aaron Couch
- The Hollywood Reporter - Movie News
Nasim Cambron has been appointed as Executive Vice President of Worldwide Publicity for Lionsgate’s Motion Picture Group. She will assume the post on November 7, reporting to Lionsgate Motion Picture Group’s Co-President of Marketing, Keri Moore.
Cambron comes to Lionsgate from STXfilms, where she most recently served as Executive Vice President of Publicity. She will now oversee a team coordinating earned media on a slate that includes John Wick: Chapter 4; The Hunger Games: The Ballad of Songbirds and Snakes, the prequel to the studio’s nearly 3 billion franchise; Now You See Me 3, to be directed by Ruben Fleischer; Expendables 4; the reimagining of the beloved classic Dirty Dancing, starring and executive produced by Jennifer Grey; the John Wick offshoot Ballerina, starring Knives Out‘s Ana de Armas; and a new continuation of the billion-dollar Saw franchise starring Tobin Bell.
Other slate highlights include Are You There God? It’s Me,...
Cambron comes to Lionsgate from STXfilms, where she most recently served as Executive Vice President of Publicity. She will now oversee a team coordinating earned media on a slate that includes John Wick: Chapter 4; The Hunger Games: The Ballad of Songbirds and Snakes, the prequel to the studio’s nearly 3 billion franchise; Now You See Me 3, to be directed by Ruben Fleischer; Expendables 4; the reimagining of the beloved classic Dirty Dancing, starring and executive produced by Jennifer Grey; the John Wick offshoot Ballerina, starring Knives Out‘s Ana de Armas; and a new continuation of the billion-dollar Saw franchise starring Tobin Bell.
Other slate highlights include Are You There God? It’s Me,...
- 11/4/2022
- by Matt Grobar
- Deadline Film + TV
Nasim Cambron has been named an executive vp of publicity for STXfilms, where she will oversee all feature film publicity for the studio.
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
Nasim Cambron has been named an executive vp of publicity for STXfilms, where she will oversee all feature film publicity for the studio.
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
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