We're fascinated with anything that tells a story in a new and different way. The 'gimmick' commercials are interesting. Anything that makes a point is valid.
The answer to all this isn't simple, but if I were an author eager to break into television, I would select two or three producers (and agents) who's work I admired (and I would tell them I did) and submit material to them until I sold one of them.
When a work order is issued the producer, writer and art director meet and the creative process begins. This way the producer makes a contribution at the earliest stage of the commercial as well as during production and post-production editing.
No question that there is a great number of top-quality features that would make for top ratings on TV if available. But I believe these will be held for toll TV.
Law and Order executive producer Dick Wolf is the best thing that ever happened to NBC.
I like to promote my son when I can. He's an overachiever just like George W. Bush.