Motion Content Group, an industrious producer and co-financier of Love Island, Wynonna Earp and some 1,800 other series globally, is rebranding as GroupM Motion Entertainment in North America.
The move comes amid a broader pivot toward premium programming.
Motion Content, already well-established in more than two dozen territories, made a major push into the U.S. several years ago, with CEO Richard Foster relocating from London to LA. Those efforts took shape just before Covid upended the production sector.
GroupM Motion Entertainment will be co-led by Foster, Global CEO GroupM Motion Entertainment, and Kirk McDonald, CEO GroupM North America.
Beginning in 2009 as GroupM Entertainment, the unit initially worked with broadcasters such as Viacom’s Channel 5, then owned by controversial British media baron Richard Desmond, to pay for a range of factual and entertainment titles. Multi-faceted deals were structured by covered advertising and international ancillary arrangements. It then moved into drama,...
The move comes amid a broader pivot toward premium programming.
Motion Content, already well-established in more than two dozen territories, made a major push into the U.S. several years ago, with CEO Richard Foster relocating from London to LA. Those efforts took shape just before Covid upended the production sector.
GroupM Motion Entertainment will be co-led by Foster, Global CEO GroupM Motion Entertainment, and Kirk McDonald, CEO GroupM North America.
Beginning in 2009 as GroupM Entertainment, the unit initially worked with broadcasters such as Viacom’s Channel 5, then owned by controversial British media baron Richard Desmond, to pay for a range of factual and entertainment titles. Multi-faceted deals were structured by covered advertising and international ancillary arrangements. It then moved into drama,...
- 2/22/2023
- by Dade Hayes
- Deadline Film + TV
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