Quibi, which launched two weeks ago as a mobile-only video streaming app for on-the-go viewing, said it plans to add the ability to “cast” content to compatible TVs next month.
The company, led by founder Jeffrey Katzenberg and CEO Meg Whitman, also announced that its app has been downloaded more than 2.7 million times in the first two weeks. In the first week, according to the company, it hit 1.7 million downloads.
According to analytics company Sensor Tower, Quibi has around 2.3 million downloads to date. The Quibi figure “seems reasonable assuming they are counting all possible installs,” said Sensor Tower head of mobile insights Randy Nelson, which may include re-downloads; installs on multiple devices per Apple or Google account; or iPad downloads of the iPhone-only app.
Meanwhile, it’s worth noting that downloads do not equate to active users, as some of those who downloaded the Quibi app have likely watched very little of the quick-bite content.
The company, led by founder Jeffrey Katzenberg and CEO Meg Whitman, also announced that its app has been downloaded more than 2.7 million times in the first two weeks. In the first week, according to the company, it hit 1.7 million downloads.
According to analytics company Sensor Tower, Quibi has around 2.3 million downloads to date. The Quibi figure “seems reasonable assuming they are counting all possible installs,” said Sensor Tower head of mobile insights Randy Nelson, which may include re-downloads; installs on multiple devices per Apple or Google account; or iPad downloads of the iPhone-only app.
Meanwhile, it’s worth noting that downloads do not equate to active users, as some of those who downloaded the Quibi app have likely watched very little of the quick-bite content.
- 4/22/2020
- by Todd Spangler
- Variety Film + TV
Quibi’s first-day app downloads hit around 300,000, coming after months of steady hype surrounding Jeffrey Katzenberg’s ambitious mobile-only streaming service.
That’s according to preliminary estimates from mobile-analytics firm Sensor Tower. Currently, as of Tuesday morning, Quibi ranks as the No. 3 top free app overall on Apple’s App Store in the U.S. (following Zoom and TikTok).
Compared with the bow of Disney Plus, Quibi had a far smaller jump out of the gate: On Nov. 12, 2019, the Mouse House’s streaming app notched approximately 4 million installs in the U.S. and Canada. That puts Quibi’s Day One download total at 7.5% of Disney Plus for the same territories, per Sensor Tower.
To be sure, Disney Plus benefited from a large collection of brand-name movie and TV titles, including Star Wars, Pixar, Marvel and Disney films, as well as 30 seasons of “The Simpsons” along with originals like “The Mandalorian.
That’s according to preliminary estimates from mobile-analytics firm Sensor Tower. Currently, as of Tuesday morning, Quibi ranks as the No. 3 top free app overall on Apple’s App Store in the U.S. (following Zoom and TikTok).
Compared with the bow of Disney Plus, Quibi had a far smaller jump out of the gate: On Nov. 12, 2019, the Mouse House’s streaming app notched approximately 4 million installs in the U.S. and Canada. That puts Quibi’s Day One download total at 7.5% of Disney Plus for the same territories, per Sensor Tower.
To be sure, Disney Plus benefited from a large collection of brand-name movie and TV titles, including Star Wars, Pixar, Marvel and Disney films, as well as 30 seasons of “The Simpsons” along with originals like “The Mandalorian.
- 4/7/2020
- by Todd Spangler
- Variety Film + TV
When Epic Games brings its hugely popular battle royale game “Fortnite” to some Android smartphones and tablets later this month (it’s currently available on select Samsung devices only), it won’t distribute it on Google Play. Fans can download the game directly from Epic’s website instead, and market intelligence company Sensor Tower said that move could cost Google at least $50 million in platform fees this year.
In a recent Q&A, Epic said it believes gamers will “benefit from competition among software sources on Android.” Plus, distributing “Fortnite” on its own lets Epic avoid Google’s 30% cut.
“Avoiding the 30% ‘store tax’ is a part of Epic’s motivation,” said Epic Games CEO Tim Sweeney. “It’s a high cost in a world where game developers’ 70% must cover all the cost of developing, operating, and supporting their games. And it’s disproportionate to the cost of the services these stores perform,...
In a recent Q&A, Epic said it believes gamers will “benefit from competition among software sources on Android.” Plus, distributing “Fortnite” on its own lets Epic avoid Google’s 30% cut.
“Avoiding the 30% ‘store tax’ is a part of Epic’s motivation,” said Epic Games CEO Tim Sweeney. “It’s a high cost in a world where game developers’ 70% must cover all the cost of developing, operating, and supporting their games. And it’s disproportionate to the cost of the services these stores perform,...
- 8/13/2018
- by Stefanie Fogel
- Variety Film + TV
This time of year, critics and Hollywood insiders tend to ask whether the Oscars still matter, pointing out that the awards often don't reflect popular taste and the ceremony's television audience has shrunk in recent years. What does it mean that Kathryn Bigelow, Tom Hooper and Ben Affleck didn't receive Best Director nominations this year, while their movies were all nominated for Best Picture and they were all nominated by the Directors Guild?
The Academy's choices may not seem meaningful to everyone, but they matter from a monetary standpoint. Hollywood studios depend on awards shows to help certain movies at the box office, which makes up for losses in the production of others and makes room for creative risks.
"Most of the nominees for the 2012 awards stand out significantly from typical blockbusters," said Agata Kaczanowska, an entertainment industry analyst at the market research provider IBISWorld. "Out of the nominees, winners...
The Academy's choices may not seem meaningful to everyone, but they matter from a monetary standpoint. Hollywood studios depend on awards shows to help certain movies at the box office, which makes up for losses in the production of others and makes room for creative risks.
"Most of the nominees for the 2012 awards stand out significantly from typical blockbusters," said Agata Kaczanowska, an entertainment industry analyst at the market research provider IBISWorld. "Out of the nominees, winners...
- 1/11/2013
- by Katy Hall
- Huffington Post
I spend much of my time giving talks to companies, trade associations, and professional societies from the worlds of marketing, It, and human resources. And whenever I talk to an Hr audience, there's someone after the event who wants to talk to me about an article we published in Fast Company way back in 2005. The essay, designed to stir up discussion, was titled "Why We Hate Hr"--and it's left a mark. To this day, human-resource executives want to praise it, denounce it, dissect it, and debate it. I guess that's a sign the essay succeeded--and that many Hr leaders remain frustrated with their roles inside their organizations and determined to do more.
So here's a proposal. As this provocative essay approaches its fifth anniversary, perhaps it's time to change the debate. The real problem, I'd submit, isn't that Hr executives aren't financially savvy enough, or too focused on delivering programs rather than enhancing value,...
So here's a proposal. As this provocative essay approaches its fifth anniversary, perhaps it's time to change the debate. The real problem, I'd submit, isn't that Hr executives aren't financially savvy enough, or too focused on delivering programs rather than enhancing value,...
- 6/28/2010
- by William Taylor
- Fast Company
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