One of the biggest moments for advertisers interested in the Super Bowl isn’t actually in the Super Bowl itself.
FanDuel and YouTube are trying to make a big splash in the moments just before the Big Game, hoping that commercials in the last break before kick-off will help them make a marketing point before consumers get deluged with 30-second spots — along with celebrity cameos and pop-song surprises – once the Kansas City Chiefs and San Francisco 49ers start their struggling in earnest.
The price of a commercial in that pre-kick break has soared to as much as $4 million, according to two people familiar with the matter. To be sure, that’s less than the $6.5 million to $7 million CBS has sought for equivalent time in the game, but nothing to be taken lightly.
The pre-kick has plenty of appeal. “It doesn’t matter how the game does. This is the moment when everyone is tuning in,...
FanDuel and YouTube are trying to make a big splash in the moments just before the Big Game, hoping that commercials in the last break before kick-off will help them make a marketing point before consumers get deluged with 30-second spots — along with celebrity cameos and pop-song surprises – once the Kansas City Chiefs and San Francisco 49ers start their struggling in earnest.
The price of a commercial in that pre-kick break has soared to as much as $4 million, according to two people familiar with the matter. To be sure, that’s less than the $6.5 million to $7 million CBS has sought for equivalent time in the game, but nothing to be taken lightly.
The pre-kick has plenty of appeal. “It doesn’t matter how the game does. This is the moment when everyone is tuning in,...
- 2/8/2024
- by Brian Steinberg
- Variety Film + TV
Actor Carl Weathers has one last role to play.
The popular thespian, who made a name for himself in the “Rocky” movies and the Disney+ series “The Mandalorian,” among other projects, has long been associated with online sports-betting company FanDuel’s Super Bowl work. Weathers had appeared in teasers for FanDuel’s Super Bowl commercial, which will focus, as it did last year, on a live real-time look at former NFL great Rob Gronkowski’s attempts to kick a field goal. In 2024, that kick will take place just before game play starts, with a follow-up commercial to appear in the Big Game itself.
Weathers died Thursday in his sleep, and FanDuel had subsequently indicated that it planned to make adjustments to its commercial. Weathers had been acting as a coach in teasers for the project.
The actor will still appear, according to Andrew Sneyd, FanDuel’s executive vice president of marketing.
The popular thespian, who made a name for himself in the “Rocky” movies and the Disney+ series “The Mandalorian,” among other projects, has long been associated with online sports-betting company FanDuel’s Super Bowl work. Weathers had appeared in teasers for FanDuel’s Super Bowl commercial, which will focus, as it did last year, on a live real-time look at former NFL great Rob Gronkowski’s attempts to kick a field goal. In 2024, that kick will take place just before game play starts, with a follow-up commercial to appear in the Big Game itself.
Weathers died Thursday in his sleep, and FanDuel had subsequently indicated that it planned to make adjustments to its commercial. Weathers had been acting as a coach in teasers for the project.
The actor will still appear, according to Andrew Sneyd, FanDuel’s executive vice president of marketing.
- 2/6/2024
- by Brian Steinberg
- Variety Film + TV
Carl Weathers’ FanDuel SuperBowl ad is being adjusted following the actor’s passing.
The online sports gambling platform released a sneak peek in January of their ad starring former NFL tight end Rob Gronkowski, which featured a cameo from the Rocky star.
“We are deeply saddened to learn of the passing of Carl Weathers,” FanDuel told The Hollywood Reporter in a statement. “Throughout his life, Carl was an iconic talent who had a profound impact on the people he worked with on and off the screen.”
The statement continued, “FanDuel was fortunate to have had an opportunity to work with him during our Super Bowl campaign. We are adjusting our campaign accordingly out of respect for the family during their time of grief.”
The ad featured Gronkowski walking through the desert toward Las Vegas, on his way to make things right after missing the “FanDuel kick of destiny” last year.
The online sports gambling platform released a sneak peek in January of their ad starring former NFL tight end Rob Gronkowski, which featured a cameo from the Rocky star.
“We are deeply saddened to learn of the passing of Carl Weathers,” FanDuel told The Hollywood Reporter in a statement. “Throughout his life, Carl was an iconic talent who had a profound impact on the people he worked with on and off the screen.”
The statement continued, “FanDuel was fortunate to have had an opportunity to work with him during our Super Bowl campaign. We are adjusting our campaign accordingly out of respect for the family during their time of grief.”
The ad featured Gronkowski walking through the desert toward Las Vegas, on his way to make things right after missing the “FanDuel kick of destiny” last year.
- 2/3/2024
- by Christy Piña
- The Hollywood Reporter - Movie News
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