Diversity on screen and behind the camera are key factors driving international audiences, according to a consumer survey conducted by Starz, in partnership with the Center for Scholars & Storytellers at UCLA.
The study, which examined consumer perceptions and demands for diverse and inclusive media representation, will be unveiled at the Starz #TakeTheLead “Transparency Talk” on March 16 to celebrate Women’s History Month.
The enlightening report revealed that more than 75% of international audiences want to see multicultural content, especially respondents from Mexico (88.5%), India (86.1%) and Colombia (84.9%).
Another interesting finding is the large proportion (64.8%) of respondents who said that “seeing people from different groups/backgrounds than their own in TV and media makes them feel more empathy toward others.”
Based on answers from adults aged 18 to 90 across several countries, there is a “need to continue improving representation on and off screen for global audiences” in current TV and media. Only 38.4% of respondents feel...
The study, which examined consumer perceptions and demands for diverse and inclusive media representation, will be unveiled at the Starz #TakeTheLead “Transparency Talk” on March 16 to celebrate Women’s History Month.
The enlightening report revealed that more than 75% of international audiences want to see multicultural content, especially respondents from Mexico (88.5%), India (86.1%) and Colombia (84.9%).
Another interesting finding is the large proportion (64.8%) of respondents who said that “seeing people from different groups/backgrounds than their own in TV and media makes them feel more empathy toward others.”
Based on answers from adults aged 18 to 90 across several countries, there is a “need to continue improving representation on and off screen for global audiences” in current TV and media. Only 38.4% of respondents feel...
- 3/16/2022
- by Elsa Keslassy
- Variety Film + TV
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