Reelio has some new cash to help boost its business operations. The influencer marketing platform, which connects brands with digital stars for branded content initiatives, has closed a $5 million Series A round, backed by previous investors as well as a group of global investors.
Reelio will use this new influx of money to build out the brand’s match-making technology, as well as its salesforce and executive teams. Founded in 2012, the influencer marketing company previously raised over $3 million in seed money to launch in beta mode. Reelio’s previous investors include e.ventures and firms from the likes of Lorne Michaels, Phillipp Schindler, and Tremor Video founders Jason Glickman and Andrew Reis.
“Today, brands are aggressively investing in ways to connect with audiences through branded content, and while the influencer marketing space is very exciting for marketers, it can also be new and scary,” said Pete Borum, co-founder and CEO of Reelio,...
Reelio will use this new influx of money to build out the brand’s match-making technology, as well as its salesforce and executive teams. Founded in 2012, the influencer marketing company previously raised over $3 million in seed money to launch in beta mode. Reelio’s previous investors include e.ventures and firms from the likes of Lorne Michaels, Phillipp Schindler, and Tremor Video founders Jason Glickman and Andrew Reis.
“Today, brands are aggressively investing in ways to connect with audiences through branded content, and while the influencer marketing space is very exciting for marketers, it can also be new and scary,” said Pete Borum, co-founder and CEO of Reelio,...
- 8/26/2015
- by Bree Brouwer
- Tubefilter.com
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