- The balance has to come from partially an intuition, but also exhaustive market research where you really try to see where the spots in the market aren't being fed by the studios. You find those spots and you try to find content that feeds that niche in a way that you know will be entertaining regardless of the niche you're trying to fill. So does a piece of art stand up on its own merits as a piece of entertainment? You have to be able to detach yourself from the issue, because if you care about the issue or the topic too much you may lose sight of the entertainment value.
- In the film business, I use the phrase commerce-related activity. That means it's not a non-profit organization, because we all know there is money to be made, but it's also not a business that everyone goes into where they're using the same tools to make decisions that kept them rich in other businesses. When you notice that most of the people you're working with are not using money as the final say in all things, you have to realize you're doing something that's different than a traditional business. You have to adjust because you're not a non-profit but you're also not a buttoned-down shareholder - if that were the case then you would never send that extra million dollars to give the director what he wanted.
- We funded (To The Bone) within 24 hours. It's shockingly good for a $3.3 million budget, but with Keanu Reeves and Lily Collins, and Marti's great script-listen, if Marti were a male show-runner, she would have gotten five million easy.
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