In this roundup from the Encore and Mumbrella Annual, we remember the seven bravest advertisers from the last 12 months.
1. Coles
To shamelessly bombard the Australian public with wave after wave of irritating supermarket sing-alongs shows serious balls, if not bravery. But digging up ageing rockers Status Quo for a re-recording of the original Down, Deeper and Down, who played with guitars, drums and keyboards decorated with Coles’ trademark big red hands, showed true daring. Now on a tour of Australia, the track used in the ad is the very first song on the Quo’s new album, which is sold exclusively in Coles supermarkets.
2. McDonald’s
The year after Maccas created the self-funded documentary McDonald’s Gets Grilled, the brand made another leap of faith in branded entertainment with a music video featuring X Factor finalist Johnny Ruffo. Gettin’ Serious was a 60-second R&B tune about love and Maccas’ new lamb burger,...
1. Coles
To shamelessly bombard the Australian public with wave after wave of irritating supermarket sing-alongs shows serious balls, if not bravery. But digging up ageing rockers Status Quo for a re-recording of the original Down, Deeper and Down, who played with guitars, drums and keyboards decorated with Coles’ trademark big red hands, showed true daring. Now on a tour of Australia, the track used in the ad is the very first song on the Quo’s new album, which is sold exclusively in Coles supermarkets.
2. McDonald’s
The year after Maccas created the self-funded documentary McDonald’s Gets Grilled, the brand made another leap of faith in branded entertainment with a music video featuring X Factor finalist Johnny Ruffo. Gettin’ Serious was a 60-second R&B tune about love and Maccas’ new lamb burger,...
- 12/21/2012
- by Luke
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.