Even after creating 2000 ad films, no one would give Shailendra Singh a shot as a Film Producer. So he made his own film - Pyaar Mein Kabhi Kabhi (1999). He earned a Limca Award ensuring that all 206 people in the film were also debuts : Salim Sulaiman, Vishal Shekhar, Shaan, Dino Morea, Sanjeev Mulchandani, Rajiv Jain, Longinus Fernandes and so many more. The soundtrack was a rage.