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Sony Pictures is embracing generative artificial intelligence to cut costs.
Chief executive Tony Vinciquerra, at an investor conference in Japan, said on Thursday that the company is “very focused on AI” and mobilizing to adopt the technology into the moviemaking process to streamline production.
“We’ll be looking at ways to use AI to produce films for theaters and television in more efficient ways, using AI primarily,” Vinciquerra said.
In the backdrop of the comments: Ongoing negotiations between Hollywood’s major crew union and top studios on a new contract, which is set to expire on July 31. Like the actors and writers strikes, guardrails on the use of AI have emerged as a key negotiating point.
Since the resolutions of the work stoppages last year, buzzy AI tools like OpenAI’s text-to-video model Sora have created anxiety in Hollywood that they could undermine labor from crewmembers and talent. Union protections...
Chief executive Tony Vinciquerra, at an investor conference in Japan, said on Thursday that the company is “very focused on AI” and mobilizing to adopt the technology into the moviemaking process to streamline production.
“We’ll be looking at ways to use AI to produce films for theaters and television in more efficient ways, using AI primarily,” Vinciquerra said.
In the backdrop of the comments: Ongoing negotiations between Hollywood’s major crew union and top studios on a new contract, which is set to expire on July 31. Like the actors and writers strikes, guardrails on the use of AI have emerged as a key negotiating point.
Since the resolutions of the work stoppages last year, buzzy AI tools like OpenAI’s text-to-video model Sora have created anxiety in Hollywood that they could undermine labor from crewmembers and talent. Union protections...
- 5/30/2024
- by Winston Cho
- The Hollywood Reporter - Movie News
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In today’s film news roundup, Blue Bug Entertainment makes a 15-title slate deal, production on “Tom, Dick and Harry: The Christmas Movie” is halted and Women in Media and Impact24 PR are staging a series of behind-the-scenes panels.
Slate Deal
Blue Bug Entertainment has partnered with American Content Media for the worldwide distribution of Blue Bug Entertainment’s slate of 15 animated feature films over the upcoming eight years, Variety has learned exclusively.
Three films will be green-lit for production per year, with the first film expected to be released in 2023. Production budgets are expected to average $15 million.
“Coupled with a strong partnership with American Content Media for wide theatrical release in the USA and sales internationally, this is a major breakthrough for animated film production and worldwide distribution for Blue Bug Entertainment and the Quebec Film Industry,” said Jean Aubert, CEO and producer of Blue Bug Entertainment, the Montreal-based animation company.
Slate Deal
Blue Bug Entertainment has partnered with American Content Media for the worldwide distribution of Blue Bug Entertainment’s slate of 15 animated feature films over the upcoming eight years, Variety has learned exclusively.
Three films will be green-lit for production per year, with the first film expected to be released in 2023. Production budgets are expected to average $15 million.
“Coupled with a strong partnership with American Content Media for wide theatrical release in the USA and sales internationally, this is a major breakthrough for animated film production and worldwide distribution for Blue Bug Entertainment and the Quebec Film Industry,” said Jean Aubert, CEO and producer of Blue Bug Entertainment, the Montreal-based animation company.
- 4/25/2020
- by Dave McNary
- Variety Film + TV
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