Exclusive: 42West Vice President Ashton Fontana is heading to Narrative, the public relations firm co-founded by Heidi Lopata, Liz Mahoney, Megan Moss Pachon, and Bryna Rifkin.
Fontana was named one of the NY Observer‘s 15 PR Rising Stars of 2018. She counts over a decade of experience working with established and emerging talent and filmmakers, and during her time at 42West led strategy on such feature campaigns as the Oscar-winning Spotlight, Call Me By Your Name, BlacKkKlansman, as well as Sundance Film Festival winners Dope and Dear White People, among others.
As of now, the current roster of clients who are joining her at Narrative include 3x Oscar winner Meryl Streep, West Side Story’s rising star Rachel Zegler, Xolo Maridueña, Reed Morano, and Akira Akbar.
“Ashton has an impeccable reputation and elevated taste. Her campaigns are thoughtful and strategic and we are thrilled she is joining our Narrative family,” said partners Lopata,...
Fontana was named one of the NY Observer‘s 15 PR Rising Stars of 2018. She counts over a decade of experience working with established and emerging talent and filmmakers, and during her time at 42West led strategy on such feature campaigns as the Oscar-winning Spotlight, Call Me By Your Name, BlacKkKlansman, as well as Sundance Film Festival winners Dope and Dear White People, among others.
As of now, the current roster of clients who are joining her at Narrative include 3x Oscar winner Meryl Streep, West Side Story’s rising star Rachel Zegler, Xolo Maridueña, Reed Morano, and Akira Akbar.
“Ashton has an impeccable reputation and elevated taste. Her campaigns are thoughtful and strategic and we are thrilled she is joining our Narrative family,” said partners Lopata,...
- 12/16/2021
- by Anthony D'Alessandro
- Deadline Film + TV
Exclusive: Cassandra Vargas, who previously served as Vice President of Entertainment Strategies at Rogers & Cowan/Pmk, has joined the Los Angeles office of 42West as Vice President in the Entertainment Marketing Division. The company has also promoted its west coast public relations professionals Greg Cortez, Britney Ross, and Julia Rossen to VP roles. All are joining existing VPs Tara Fitzpatrick Portanova, Todd Nickels and Jodie Oriol in New York, and Ashton Fontana, Jordan Van Brink, and Megan Zehmer in LA.
“We are so happy that Cass has joined us. Her tremendous expertise, relationships, creativity, and ability to collaborate on all types of campaigns are a perfect fit within our culture and integral to our growth,” said CEO Amanda Lundberg, who made the announcement. “Greg, Britney, and Julia have all done excellent work representing longtime clients while also bringing new talent to the firm. They are outstanding, innovative strategists and their...
“We are so happy that Cass has joined us. Her tremendous expertise, relationships, creativity, and ability to collaborate on all types of campaigns are a perfect fit within our culture and integral to our growth,” said CEO Amanda Lundberg, who made the announcement. “Greg, Britney, and Julia have all done excellent work representing longtime clients while also bringing new talent to the firm. They are outstanding, innovative strategists and their...
- 12/9/2020
- by Amanda N'Duka
- Deadline Film + TV
Exclusive: 42West has hired former Rubenstein Evp Katie Schroeder as the firm’s Evp of Strategic Communications.
Simultaneously, 42West has promoted Rachel Aberly, Scott Feinstein and Annalee Paulo to Evp and Tara Fitzpatrick Portanova and Megan Zehmer to VP, all in the company’s Entertainment Marketing Division.
With Fitzpatrick Portanova and Zehmer’s promotions, they join Ashton Fontana, Jodie Magid Oriol, Todd Nickels and Jordan Van Brink as Vice Presidents in the company’s Entertainment Marketing Division.
Schroeder will report to Strategic Communications Division President Susie Arons, while the five report to Entertainment Marketing Division Presidents Susan Ciccone and Tom Piechura.
“Katie is among the most well-respected public relations professionals in the industry, and it will be incredible to bring her talents and expertise to our company. Rachel, Scott and Annalee have been part of our leadership — and a major driving force behind the ongoing success of our company — for many years,...
Simultaneously, 42West has promoted Rachel Aberly, Scott Feinstein and Annalee Paulo to Evp and Tara Fitzpatrick Portanova and Megan Zehmer to VP, all in the company’s Entertainment Marketing Division.
With Fitzpatrick Portanova and Zehmer’s promotions, they join Ashton Fontana, Jodie Magid Oriol, Todd Nickels and Jordan Van Brink as Vice Presidents in the company’s Entertainment Marketing Division.
Schroeder will report to Strategic Communications Division President Susie Arons, while the five report to Entertainment Marketing Division Presidents Susan Ciccone and Tom Piechura.
“Katie is among the most well-respected public relations professionals in the industry, and it will be incredible to bring her talents and expertise to our company. Rachel, Scott and Annalee have been part of our leadership — and a major driving force behind the ongoing success of our company — for many years,...
- 1/27/2020
- by Anthony D'Alessandro
- Deadline Film + TV
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