Following an update to the Actors’ Equity Association Showcase Code, price caps on tickets have been done away with, marking the first change to the code since 2009. In the past, 99-seat theaters employing Equity members were limited to charging a maximum of $18 for admission. After the shift was formally made at the end of January, theaters are no longer required to cap prices. Small theaters are now able to adjust ticket prices to their liking, allowing for increased profit margins and the possibility for increased pay for participating performers. There is, however, still a limit on how many tickets can be sold per performance. In an interview with Broadway News, Tom Carpenter, the Eastern regional director and general counsel for Actors’ Equity, noted that productions had been charging more than $18 for a ticket to a show for quite some time, and that the official changes to the code are there to “[update] the document.
- 2/7/2018
- backstage.com
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