New York — So this was the deal: For $50, you got to see Brad Pitt's hotly anticipated zombie thriller "World War Z" before all your friends. You also got 3D glasses to keep, popcorn and sodas, a poster, the DVD when it comes out, and an intimate dinner with Brad.
Just kidding! No dinner with Brad.
But hundreds of fans did pay $50 for the other stuff last week in a small-scale marketing experiment in five theaters – and the studio, Paramount Pictures, says it worked well. With all the recent talk about future movie ticket prices climbing into the stratosphere, is it a harbinger of things to come?
Before you scoff, it's worth noting that premium pricing happens all the time: in Broadway theaters, where you could get second-row seats for Tom Hanks in "Lucky Guy" this week if you paid $300 a pop, or at concerts, where you could pay well over $1,000 for,...
Just kidding! No dinner with Brad.
But hundreds of fans did pay $50 for the other stuff last week in a small-scale marketing experiment in five theaters – and the studio, Paramount Pictures, says it worked well. With all the recent talk about future movie ticket prices climbing into the stratosphere, is it a harbinger of things to come?
Before you scoff, it's worth noting that premium pricing happens all the time: in Broadway theaters, where you could get second-row seats for Tom Hanks in "Lucky Guy" this week if you paid $300 a pop, or at concerts, where you could pay well over $1,000 for,...
- 6/26/2013
- by AP
- Huffington Post
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