Linktree has delivered the 2023 edition of its annual Creator Report. The link-in-bio company pulled data from its 40 million users to highlight the content strategies, websites, and ventures that have trended up over the past year.
Though Linktree is a notable name in the creator economy, its latest report devotes more space to a different ecosystem: The so-called “attention economy.” Approximately 200 million creators are competing to get the attention of viewers who feel more overwhelmed then ever. Linktree reported that 40% of people are “overwhelmed” by the amount of choice on the internet, and the average attention span is one-third as long as it was in 2004.
Naturally, Linktree sees itself as an antidote for the overstuffed viewer experience. Its link-in-bio service connects multiple platforms in one convenient location, and creators are using that tool to bring together more than 7.5 million websites. The 2023 report states that only 25% of the 100 million Linktree links that...
Though Linktree is a notable name in the creator economy, its latest report devotes more space to a different ecosystem: The so-called “attention economy.” Approximately 200 million creators are competing to get the attention of viewers who feel more overwhelmed then ever. Linktree reported that 40% of people are “overwhelmed” by the amount of choice on the internet, and the average attention span is one-third as long as it was in 2004.
Naturally, Linktree sees itself as an antidote for the overstuffed viewer experience. Its link-in-bio service connects multiple platforms in one convenient location, and creators are using that tool to bring together more than 7.5 million websites. The 2023 report states that only 25% of the 100 million Linktree links that...
- 9/27/2023
- by Sam Gutelle
- Tubefilter.com
Fast-Growing Meditation, Sleep App Calm Hires Netflix, TikTok Execs To Oversee Marketing And Content
Calm, the Los Angeles based mental-health focused company and eponymous app, has hired Netflix’s Monica Austin and TikTok’s Greg Justice as VPs of, respectively, marketing and content.
They will report to co-founders and CEOs Michael Acton Smith and Alex Tew as Calm continues to invest in original and editorial content.
Calm, launched in 2012, became the first mental health unicorn (a privately held startup valued at over $1 billion) in early 2019 and has over 100 million downloads to date, averaging 100,000 new users daily.
Last summer, HBO Max ordered A World of Calm, a ten-episode series narrated by Kate Winslet, Priyanka Chopra Joas, Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy, and Keanu Reeves. The streamer has a set an October debut for the series, which builds on Calm’s Sleep Stories – bedtime stories for grown-ups.
“As two proven leaders, Monica and Greg’s experience with...
They will report to co-founders and CEOs Michael Acton Smith and Alex Tew as Calm continues to invest in original and editorial content.
Calm, launched in 2012, became the first mental health unicorn (a privately held startup valued at over $1 billion) in early 2019 and has over 100 million downloads to date, averaging 100,000 new users daily.
Last summer, HBO Max ordered A World of Calm, a ten-episode series narrated by Kate Winslet, Priyanka Chopra Joas, Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy, and Keanu Reeves. The streamer has a set an October debut for the series, which builds on Calm’s Sleep Stories – bedtime stories for grown-ups.
“As two proven leaders, Monica and Greg’s experience with...
- 4/12/2021
- by Jill Goldsmith
- Deadline Film + TV
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