Yaping Li(I)
- Producer
- Additional Crew
- Production Manager
Yaping LI, the founder and CEO of AimMedia Pictures, is an experienced producer and entrepreneur in the Chinese film and television industry. Holding her belief in "the truth, the goodness and the beauty" and taking her gender advantage as a caring and careful female producer, Yaping and her team have generated an array of works that are of both entertaining value and good quality. She is also well-known in the industry for her support for and cooperation with newly raised directors - AimMedia serves somehow as a boot camp for fledgling directors and many directors' debut (e.g. Dun CAO, Sicheng CHEN and Yuan CHANG) were made through Yaping's hands.
Under Yaping's direction, AimMedia has produced blockbuster films such as Beijing Love Story/Bei Jing Ai Qing Gu Shi (2014), Running Man/Benpao Ba! Xiongdi (2015), Mission Milano/Tou Tian Te Wu (2016) and Warm Hug/Wen Nuan De Bao Bao (2020), award-winning film Spring Tide/Chun Chao (2020) and the newly released To Be With You (2021), as well as web-series like Last One Standing (2019) and Summer Again (2021). All those works have, in total, achieved the aggregate box office of RMB 2 billion and the total view count of 1.8 billion.
Yaping graduated from Communication University of China and holds a B.A. degree in broadcasting and television literature. After graduation, she worked for China Central Television (CCTV), the largest broadcaster in China, where she produced short biography films and documentaries for CCTV6 first and subsequently served as the TV director for CCTV13. Before officially shifting her career as a film producer, Yaping started her own business by providing post-production services for more than 1,000 TV series and by publishing tie-in books of several films, TV series and documentaries.
Under Yaping's direction, AimMedia has produced blockbuster films such as Beijing Love Story/Bei Jing Ai Qing Gu Shi (2014), Running Man/Benpao Ba! Xiongdi (2015), Mission Milano/Tou Tian Te Wu (2016) and Warm Hug/Wen Nuan De Bao Bao (2020), award-winning film Spring Tide/Chun Chao (2020) and the newly released To Be With You (2021), as well as web-series like Last One Standing (2019) and Summer Again (2021). All those works have, in total, achieved the aggregate box office of RMB 2 billion and the total view count of 1.8 billion.
Yaping graduated from Communication University of China and holds a B.A. degree in broadcasting and television literature. After graduation, she worked for China Central Television (CCTV), the largest broadcaster in China, where she produced short biography films and documentaries for CCTV6 first and subsequently served as the TV director for CCTV13. Before officially shifting her career as a film producer, Yaping started her own business by providing post-production services for more than 1,000 TV series and by publishing tie-in books of several films, TV series and documentaries.