Brut, Cannes’s new official partner, is bringing the world’s biggest film festival in the metaverse with Epic Games’ hit vidgame Fortnite.
Under the ground-breaking experiment, the festival’s famous backdrop will be recreated in Fortnite, allowing gamers to experience Cannes through the eyes of three different characters: a journalist, who will father material and conduct interview; an actor, who will do an audition with a major director, take part in a photocall and walk the red carpet; or a director who will have to find the pages for a script that have been lost across the city, send them to a producer, gather the team together and climb the steps of the Palais for a film premiere. Other additional quests will be available and will cover more engaged subjects like climate change or issues around inclusion and diversity in the film industry.
Each character will have its own...
Under the ground-breaking experiment, the festival’s famous backdrop will be recreated in Fortnite, allowing gamers to experience Cannes through the eyes of three different characters: a journalist, who will father material and conduct interview; an actor, who will do an audition with a major director, take part in a photocall and walk the red carpet; or a director who will have to find the pages for a script that have been lost across the city, send them to a producer, gather the team together and climb the steps of the Palais for a film premiere. Other additional quests will be available and will cover more engaged subjects like climate change or issues around inclusion and diversity in the film industry.
Each character will have its own...
- 5/4/2022
- by Elsa Keslassy
- Variety Film + TV
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