Announced today, Stassi Schroeder Clark’s chart-topping, nine-year, weekly lifestyle podcast, “Straight Up With Stassi,” will be joining Dear Media, the influential multi-platform media company and brand incubator, and its diverse roster of 80+ shows hosted by top-tier talent.
Beginning today, the successful, long-running podcast will be renamed “Stassi” and unveil a refreshed content format and all-new visual branding across all podcast distribution platforms. New episodes will continue to premiere on Wednesdays with a mix of Schroeder Clark’s token pop culture commentary and her honest and relatable conversations about real-life topics. The podcast will continue to give listeners an intimate glimpse into Schroeder Clark’s world as she navigates the highs and lows of life along with some of her closest friends.
“Stassi has built such a vibrant and engaged audience with her podcast, and we’re honored to help bring her funny, ever recognizable voice to even more listeners worldwide,...
Beginning today, the successful, long-running podcast will be renamed “Stassi” and unveil a refreshed content format and all-new visual branding across all podcast distribution platforms. New episodes will continue to premiere on Wednesdays with a mix of Schroeder Clark’s token pop culture commentary and her honest and relatable conversations about real-life topics. The podcast will continue to give listeners an intimate glimpse into Schroeder Clark’s world as she navigates the highs and lows of life along with some of her closest friends.
“Stassi has built such a vibrant and engaged audience with her podcast, and we’re honored to help bring her funny, ever recognizable voice to even more listeners worldwide,...
- 3/28/2024
- Podnews.net
Selena Gomez is stepping out for hosting duties!
The 31-year-old star dazzled in a sparkling silver gown as she arrived at her Inaugural Rare Impact Fund Benefit Supporting Youth Mental Health on Wednesday evening (October 4) held at the Nya Studios in Los Angeles.
Photos: Check out the latest pics of Selena Gomez
Stars in attendance included Selena‘s close friend Francia Raisa, her Only Murders in the Building co-star Martin Short, H.E.R., Sofia Carson, TikToker Mikayla Nogueira, YouTuber Alisha Marie, and Pearl actress Larsen Thompson.
Selena is hosting the benefit to support her The Rare Impact Fund’s mission “to reduce the stigma associated with mental health and expand access to mental health services and education for young people around the world,” according to a press release.
In a recent interview, Selena opened up about her mental health, why she briefly quit Instagram, her bipolar diagnosis, and so much more.
The 31-year-old star dazzled in a sparkling silver gown as she arrived at her Inaugural Rare Impact Fund Benefit Supporting Youth Mental Health on Wednesday evening (October 4) held at the Nya Studios in Los Angeles.
Photos: Check out the latest pics of Selena Gomez
Stars in attendance included Selena‘s close friend Francia Raisa, her Only Murders in the Building co-star Martin Short, H.E.R., Sofia Carson, TikToker Mikayla Nogueira, YouTuber Alisha Marie, and Pearl actress Larsen Thompson.
Selena is hosting the benefit to support her The Rare Impact Fund’s mission “to reduce the stigma associated with mental health and expand access to mental health services and education for young people around the world,” according to a press release.
In a recent interview, Selena opened up about her mental health, why she briefly quit Instagram, her bipolar diagnosis, and so much more.
- 10/5/2023
- by Just Jared
- Just Jared
Dear Media is adding lifestyle podcast Pretty Basic, hosted by Alisha Marie and Remi Cruz, to its roster of shows.
The podcast, which won the 2021 Webby Award for Best Lifestyle Podcast, releases weekly episodes which alternate between one-on-one conversations with Marie and Cruz and interviews with celebrity guests, including Meghan Trainor, Dixie D’Amelio, Chris Olsen, Madison Beer and Ashley Tisdale.
“As pioneers within the YouTube to podcasting pipeline, we’ve spent the last 5 years building Pretty Basic into one of today’s top podcasts and are thrilled to be joining forces with Dear Media on this next chapter,” Marie and Cruz said. “When searching for a new home for Pretty Basic we placed emphasis on being surrounded by a powerful team of like minded individuals, to help elevate and expand Pretty Basic even further. We are so excited to officially partner with Dear Media and be a part of their existing roster of talent!
The podcast, which won the 2021 Webby Award for Best Lifestyle Podcast, releases weekly episodes which alternate between one-on-one conversations with Marie and Cruz and interviews with celebrity guests, including Meghan Trainor, Dixie D’Amelio, Chris Olsen, Madison Beer and Ashley Tisdale.
“As pioneers within the YouTube to podcasting pipeline, we’ve spent the last 5 years building Pretty Basic into one of today’s top podcasts and are thrilled to be joining forces with Dear Media on this next chapter,” Marie and Cruz said. “When searching for a new home for Pretty Basic we placed emphasis on being surrounded by a powerful team of like minded individuals, to help elevate and expand Pretty Basic even further. We are so excited to officially partner with Dear Media and be a part of their existing roster of talent!
- 9/21/2023
- by Caitlin Huston
- The Hollywood Reporter - Movie News
Coachella will be streaming this year’s performances on its official YouTube Channel from more stages than ever before across its two weekends, April 14-16 and April 21-23. There are six feeds, each of which corresponds with one of the festival’s stages: Coachella Main Stage, Outdoor Theater, Sahara, Mojave, Gobi, Sonora (weekend 2 Yuma Stage). A feed for each is embedded below.
Bad Bunny will play Fridays, April 14 & 21. Those dates will also see performances by Gorillaz, Burna Boy, Blondie and Kaytranada.
Related: Photos Of Coachella Headliners Through The Years
The lineup for Saturdays, April 15 & 22, includes headliner Blackpink along with Rosalía, boygenius, Charlie Xcx and many more.
Sunday No. 2 at this year’s festival — April 23 — will see Frank Ocean Blink 182 headline after Weekend 1 closer Frank Ocean dropped out. The schedule also now has a Tba from about 10:25 p.m. to 12 p.m. that night. Reports say that that final slot...
Bad Bunny will play Fridays, April 14 & 21. Those dates will also see performances by Gorillaz, Burna Boy, Blondie and Kaytranada.
Related: Photos Of Coachella Headliners Through The Years
The lineup for Saturdays, April 15 & 22, includes headliner Blackpink along with Rosalía, boygenius, Charlie Xcx and many more.
Sunday No. 2 at this year’s festival — April 23 — will see Frank Ocean Blink 182 headline after Weekend 1 closer Frank Ocean dropped out. The schedule also now has a Tba from about 10:25 p.m. to 12 p.m. that night. Reports say that that final slot...
- 4/21/2023
- by Tom Tapp
- Deadline Film + TV
Welcome to YouTube Millionaires, where we–in partnership with global creator company Air Media-Tech–profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments here.
We’ve all got some kind of natural talent. The gift of gab. Good spatial awareness. A keen eye for hanging picture frames straight.
Kelly Kay? She can organize anything.
Kay has both a YouTube and TikTok presence, and between the two accounts, she has nearly 12 million followers tuning in to see her putting her house (and everything in it) in perfect, aesthetic order. Since starting her YouTube channel HoneyBobaBear in 2019, she’s documented everything from major room renovations to closet reorganizing to creating and maintaining things like hot chocolate and (of course) boba bars.
She’s not really sure why she digs organizing so much.
We’ve all got some kind of natural talent. The gift of gab. Good spatial awareness. A keen eye for hanging picture frames straight.
Kelly Kay? She can organize anything.
Kay has both a YouTube and TikTok presence, and between the two accounts, she has nearly 12 million followers tuning in to see her putting her house (and everything in it) in perfect, aesthetic order. Since starting her YouTube channel HoneyBobaBear in 2019, she’s documented everything from major room renovations to closet reorganizing to creating and maintaining things like hot chocolate and (of course) boba bars.
She’s not really sure why she digs organizing so much.
- 4/6/2023
- by James Hale
- Tubefilter.com
YouTube is back with more buyable videos. In response to heavy search traffic for terms like “gift guides” and “gift ideas,” the online video leader is delivering an event series called From YouTube To You. The ten-day initiative will feature top creators and offer deals across a variety of categories.
From YouTube To You began on November 10 and runs through the 19th. Participants who will contribute content include MrBeast, Alan Chikin Chow, and Alisha Marie. Over ten days, YouTube will feature all of the video types that are part of the “multiformat” approach it’s pushing. Creators will deliver streams and long-form content, and YouTube will bring back its Shoppable Shorts as well.
This is the second year in a row that YouTube has launched a shoppable experience ahead of the holiday season. Last year, it invited viewers to a Holiday Stream & Shop. That event promoted the nascent /Shopping hub,...
From YouTube To You began on November 10 and runs through the 19th. Participants who will contribute content include MrBeast, Alan Chikin Chow, and Alisha Marie. Over ten days, YouTube will feature all of the video types that are part of the “multiformat” approach it’s pushing. Creators will deliver streams and long-form content, and YouTube will bring back its Shoppable Shorts as well.
This is the second year in a row that YouTube has launched a shoppable experience ahead of the holiday season. Last year, it invited viewers to a Holiday Stream & Shop. That event promoted the nascent /Shopping hub,...
- 11/11/2022
- by Sam Gutelle
- Tubefilter.com
As awards show ratings continue to sink year by year, the Oscars face a fundamental question: How to go viral? Last year’s show hit an all-time low with 23.6 million viewers and a 5.3 rating among adults 18 to 49, missing out on a younger demographic that is increasingly without cable and less interested in traditional media than the digital world. In a year when the nominated films lived almost solely on streamers, The Hollywood Reporter talked to top creators across platforms for ideas on how to make the Oscars connect with Gen Z.
Alisha Marie, YouTuber and ...
Alisha Marie, YouTuber and ...
- 4/23/2021
- The Hollywood Reporter - Film + TV
As awards show ratings continue to sink year by year, the Oscars face a fundamental question: How to go viral? Last year’s show hit an all-time low with 23.6 million viewers and a 5.3 rating among adults 18 to 49, missing out on a younger demographic that is increasingly without cable and less interested in traditional media than the digital world. In a year when the nominated films lived almost solely on streamers, The Hollywood Reporter talked to top creators across platforms for ideas on how to make the Oscars connect with Gen Z.
Alisha Marie, YouTuber and ...
Alisha Marie, YouTuber and ...
- 4/23/2021
- The Hollywood Reporter - Movie News
Exclusive: UTA said Wednesday that it has hired Mahzad Babayan and Scarlett Perlman as agents in the company’s Digital Talent division, where they will be tasked with generating opportunities for the agency’s roster of digital content creators that has grown to more than 130. The duo will be based in Los Angeles and report to UTA partner and Head of Digital Talent Ali Berman.
Babayan and Perlman had been at Fullscreen, where Babayan was VP Talent Management and Partnerships and Perlman was a senior talent manager. There they brokered deals within the lifestyle, beauty, music, publishing, podcasting and sports spaces for clients including Yoatzi Castro, Brandon Armstrong (Bdotdot5), MissDarcei, Hannah Jarrah, Alannized, Mango Street and Nick Digiovanni, who we hear will also be making the move.
“Mahzad and Scarlett are deeply experienced in the digital talent landscape, and both are well-respected within the entertainment and media industries,” said Berman.
Babayan and Perlman had been at Fullscreen, where Babayan was VP Talent Management and Partnerships and Perlman was a senior talent manager. There they brokered deals within the lifestyle, beauty, music, publishing, podcasting and sports spaces for clients including Yoatzi Castro, Brandon Armstrong (Bdotdot5), MissDarcei, Hannah Jarrah, Alannized, Mango Street and Nick Digiovanni, who we hear will also be making the move.
“Mahzad and Scarlett are deeply experienced in the digital talent landscape, and both are well-respected within the entertainment and media industries,” said Berman.
- 3/24/2021
- by Patrick Hipes
- Deadline Film + TV
The D’Amelio elders are following their two wildly famous daughters into the world of podcasting.
Marc and Heidi D’Amelio, the parents of TikTok megastars Dixie and Charli, are set to launch on Feb. 23 their own podcast dubbed Marc And Heidi: The Other D’Amelios.
Like Dixie and Charli’s podcast, 2 Chix, the series is being produced in conjunction with Ramble, a joint venture between podcast network Cadence13 and talent agency UTA that's squarely focused on podcasts hosted by digital stars, including Emma Chamberlain, Rhett and Link, Alisha Marie and Remi Cruz, Smosh, The Try Guys, and more.
In The Other D’Amelios, Marc and Heidi -- who have amassed a combined social following of 23 million fans -- will provide a glimpse into their lives before fame as well as their fast-paced world, while also offering tips on raising children in a social media-obsessed world.
Visit Tubefilter for more great stories.
Marc and Heidi D’Amelio, the parents of TikTok megastars Dixie and Charli, are set to launch on Feb. 23 their own podcast dubbed Marc And Heidi: The Other D’Amelios.
Like Dixie and Charli’s podcast, 2 Chix, the series is being produced in conjunction with Ramble, a joint venture between podcast network Cadence13 and talent agency UTA that's squarely focused on podcasts hosted by digital stars, including Emma Chamberlain, Rhett and Link, Alisha Marie and Remi Cruz, Smosh, The Try Guys, and more.
In The Other D’Amelios, Marc and Heidi -- who have amassed a combined social following of 23 million fans -- will provide a glimpse into their lives before fame as well as their fast-paced world, while also offering tips on raising children in a social media-obsessed world.
Visit Tubefilter for more great stories.
- 2/19/2021
- by Geoff Weiss
- Tubefilter.com
YouTube luminaries and burgeoning fragrance aficionados The Dolan Twins are getting a little pensive with their latest business venture -- a forthcoming podcast titled Deeper With The Dolan Twins.
The show comes care of Cadence13 -- a podcast company and division of Radio.com that creates, distributes, and monetizes audio series for countless other influencers and traditional celebrities, including Emma Chamberlain, Remi Cruz and Alisha Marie, David Dobrik, Josh Peck, Rhett & Link, Smosh, The Try Guys, and more.
Deeper is being billed as a raw and unfiltered weekly conversation between the guys about all aspects of their lives. Twenty-year-old Ethan and Grayson Dolan hail from New Jersey and have amassed a staggering 50 million combined followers across all of their social platforms. The guys will cover both serious and not-so-serious topics on Deeper, including behind-the-scenes stories of their YouTube videos, how they navigated the public spotlight at such a young age,...
The show comes care of Cadence13 -- a podcast company and division of Radio.com that creates, distributes, and monetizes audio series for countless other influencers and traditional celebrities, including Emma Chamberlain, Remi Cruz and Alisha Marie, David Dobrik, Josh Peck, Rhett & Link, Smosh, The Try Guys, and more.
Deeper is being billed as a raw and unfiltered weekly conversation between the guys about all aspects of their lives. Twenty-year-old Ethan and Grayson Dolan hail from New Jersey and have amassed a staggering 50 million combined followers across all of their social platforms. The guys will cover both serious and not-so-serious topics on Deeper, including behind-the-scenes stories of their YouTube videos, how they navigated the public spotlight at such a young age,...
- 2/18/2020
- by Geoff Weiss
- Tubefilter.com
YouTuber Alisha Marie has been an influencer since 2008. In over a decade, she has managed to stay relevant building her subscriber count up to eight million while also having a successful vlog channel and a podcast, Pretty Basic. Her YouTube channel did not gain traction, however, until 2011. Alisha said the business is about […]
The post YouTuber Alisha Marie Visits Tokyo On Shopping Adventure [Japan Travel] appeared first on uInterview.
The post YouTuber Alisha Marie Visits Tokyo On Shopping Adventure [Japan Travel] appeared first on uInterview.
- 10/15/2019
- by Christian Kyle
- Uinterview
YouTube lifestyle gurus Alisha Marie and Remi Cruz are taking their chart-topping podcast on the road.
Come April, the duo will embark on Pretty Basic Live -- a live show and recording of their Pretty Basic podcast, in which the two best friends hash out boy drama, industry gossip, body image, and more. Pretty Basic, which launched in October and peaked at No. 1 on the overall iTunes charts upon its debut, has released 15 episodes to date, which have amassed 5 million collective downloads.
Tickets for Pretty Basic Live will go on sale this Friday. As of now, the show consists of four stops, kicking off on April 24 in Los Angeles and concluding on April 28 in Tempe, Ariz. -- though Cruz teased that additional dates could be in the works. General admission is priced at $27.50, while a VIP package -- consisting of a reserved seat, a pre-show meet-and-greet with Marie and Cruz,...
Come April, the duo will embark on Pretty Basic Live -- a live show and recording of their Pretty Basic podcast, in which the two best friends hash out boy drama, industry gossip, body image, and more. Pretty Basic, which launched in October and peaked at No. 1 on the overall iTunes charts upon its debut, has released 15 episodes to date, which have amassed 5 million collective downloads.
Tickets for Pretty Basic Live will go on sale this Friday. As of now, the show consists of four stops, kicking off on April 24 in Los Angeles and concluding on April 28 in Tempe, Ariz. -- though Cruz teased that additional dates could be in the works. General admission is priced at $27.50, while a VIP package -- consisting of a reserved seat, a pre-show meet-and-greet with Marie and Cruz,...
- 1/29/2019
- by Geoff Weiss
- Tubefilter.com
VidCon has added a bevy of bellwether 'Featured Creators' for its 10th annual gathering to be held this summer in Anaheim, Calif.
The Viacom-owned convention will welcome Alisha Marie, Madilyn Bailey, Rickey Thompson, Jason Nash, Smosh co-founder Ian Hecox, Simone Giertz, and Matt Steffanina. And given that VidCon plans to fete Og creators in honor of a decade spent in Anaheim, these stars will join a separate group of Founding Featured Creators -- or YouTubers who have been attending the event since its inception. The first round of Founding Featured Creators were announced in October, including Shay Carl, Ze Frank, Tay Zonday, Brittani Louise Taylor, and Julie Nunes.
Featured Creators -- and Founding Featured Creators -- attend VidCon for free, and appear across varied programming initiatives, including panel discussions, Q&As, and meet-ups.
Visit Tubefilter for more great stories.
The Viacom-owned convention will welcome Alisha Marie, Madilyn Bailey, Rickey Thompson, Jason Nash, Smosh co-founder Ian Hecox, Simone Giertz, and Matt Steffanina. And given that VidCon plans to fete Og creators in honor of a decade spent in Anaheim, these stars will join a separate group of Founding Featured Creators -- or YouTubers who have been attending the event since its inception. The first round of Founding Featured Creators were announced in October, including Shay Carl, Ze Frank, Tay Zonday, Brittani Louise Taylor, and Julie Nunes.
Featured Creators -- and Founding Featured Creators -- attend VidCon for free, and appear across varied programming initiatives, including panel discussions, Q&As, and meet-ups.
Visit Tubefilter for more great stories.
- 12/20/2018
- by Geoff Weiss
- Tubefilter.com
Portal A won big at the first-ever Streamys Brand Awards -- an offshoot of the eight-year-old Streamys that served to recognize the year’s biggest achievements in digital advertising.
The Streamys Brand Awards were hosted by lifestyle YouTubers Alisha Marie and Remi Cruz (pictured above), who handed out a total of four statuettes yesterday evening in a ceremony that served to cap off the first day of Iab's inaugural NewFronts West. Portal A, the San Francisco-based original and branded content studio, took home two awards -- in the Branded Content: Video category for a collaboration between Glad and Hannah Hart (see below), and in the Influencer Campaign category for a collaboration between water filter brand Brita and digital multi-hyphenate Rudy Mancuso.
The evening’s other winners included Kevin Hart and Lyft in the Branded Content: Series category, and Sissy That Bot -- a Facebook messenger bot to promote VH1...
The Streamys Brand Awards were hosted by lifestyle YouTubers Alisha Marie and Remi Cruz (pictured above), who handed out a total of four statuettes yesterday evening in a ceremony that served to cap off the first day of Iab's inaugural NewFronts West. Portal A, the San Francisco-based original and branded content studio, took home two awards -- in the Branded Content: Video category for a collaboration between Glad and Hannah Hart (see below), and in the Influencer Campaign category for a collaboration between water filter brand Brita and digital multi-hyphenate Rudy Mancuso.
The evening’s other winners included Kevin Hart and Lyft in the Branded Content: Series category, and Sissy That Bot -- a Facebook messenger bot to promote VH1...
- 10/11/2018
- by Geoff Weiss
- Tubefilter.com
After nabbing the experiment-happy Try Guys to host this year’s flagship presentation, the Streamy Awards has tapped close friends and leading lifestyle influencers Alisha Marie and Remi Cruz to host a breakout event honoring notable achievements in digital marketing.
Dubbed the Streamys Brand Awards, the inaugural ceremony is set to take place during the inaugural West Coast edition of the NewFronts on Oct. 9 at 8:30 p.m. Et at NeueHouse Hollywood. While the Streamys serve to recognize noteworthy players in digital media, the Brand Awards spotlight the year's biggest advertising innovations, including marketers and the influencers that they harness to spread their messaging.
Marie and Cruz will hand out Streamys in four categories: 'Branded Content: Series', 'Branded Content: Video', 'Emerging Platform', and 'Influencer Campaign'. Finalists this year include At&T and Hello Lab’s Guilty Party, Glad and Portal A’s Upside Down Cooking Challenge, and The Ad Council’s...
Dubbed the Streamys Brand Awards, the inaugural ceremony is set to take place during the inaugural West Coast edition of the NewFronts on Oct. 9 at 8:30 p.m. Et at NeueHouse Hollywood. While the Streamys serve to recognize noteworthy players in digital media, the Brand Awards spotlight the year's biggest advertising innovations, including marketers and the influencers that they harness to spread their messaging.
Marie and Cruz will hand out Streamys in four categories: 'Branded Content: Series', 'Branded Content: Video', 'Emerging Platform', and 'Influencer Campaign'. Finalists this year include At&T and Hello Lab’s Guilty Party, Glad and Portal A’s Upside Down Cooking Challenge, and The Ad Council’s...
- 10/5/2018
- by Geoff Weiss
- Tubefilter.com
In a new interview with popular YouTuber Caspar Lee, YouTube’s chief business officer Robert Kyncl addresses a host of concerns from creators, touching on topics including monetization challenges, Channel Memberships, and burnout.
Lee bluntly asks Kyncl why, back in February, YouTube took monetization away from small creators with fewer than 1,000 subscribers or fewer than 4,000 hours of annual watch time. He points out that, in contrast, big creators with more than 50,000 subscribers not only have AdSense monetization, but have recently been given other avenues through which to monetize their viewership (including those Channel Memberships and below-player merch shelves).
“Ninety-nine percent of all creators affected by that were making less than $100 per year,” Kyncl says, referring to February’s ‘demonetization day.’ He adds that YouTube chose those thresholds to demonetize due to complaints from YouTubers that smaller channels, primarily run by content farms, were reuploading creators' original videos and “effectively stealing their revenue.
Lee bluntly asks Kyncl why, back in February, YouTube took monetization away from small creators with fewer than 1,000 subscribers or fewer than 4,000 hours of annual watch time. He points out that, in contrast, big creators with more than 50,000 subscribers not only have AdSense monetization, but have recently been given other avenues through which to monetize their viewership (including those Channel Memberships and below-player merch shelves).
“Ninety-nine percent of all creators affected by that were making less than $100 per year,” Kyncl says, referring to February’s ‘demonetization day.’ He adds that YouTube chose those thresholds to demonetize due to complaints from YouTubers that smaller channels, primarily run by content farms, were reuploading creators' original videos and “effectively stealing their revenue.
- 9/20/2018
- by James Loke Hale
- Tubefilter.com
Ethan and Hila Klein, the couple behind one of YouTube’s most popular commentary channels, h3h3productions, are back after a three-month-long break with a frank video about their struggles over the past year.
In the video, Ethan says the past year or so — during which they’ve faced revenue breakdown and a Dmca lawsuit they ultimately won after incurring massive legal fees — has been the hardest time of their lives. It all came to a head three months ago, when he realized he was “actually depressed,” and that his mental health had deteriorated to a point where, “I literally could not make any more videos. I just hit a wall where it had gotten so bad that it was basically either stop making videos, or disappear forever,” he says.
To prevent permanent burnout, he and Hila decided to take a long break from their channel. They are among...
In the video, Ethan says the past year or so — during which they’ve faced revenue breakdown and a Dmca lawsuit they ultimately won after incurring massive legal fees — has been the hardest time of their lives. It all came to a head three months ago, when he realized he was “actually depressed,” and that his mental health had deteriorated to a point where, “I literally could not make any more videos. I just hit a wall where it had gotten so bad that it was basically either stop making videos, or disappear forever,” he says.
To prevent permanent burnout, he and Hila decided to take a long break from their channel. They are among...
- 9/17/2018
- by James Loke Hale
- Tubefilter.com
Alisha Marie hit the breaking point once she realized she was lying to herself.
The 25-year-old YouTube star had been posting videos to her channel at least weekly for a solid eight years. This spring, after enduring months of misery, the lifestyle vlogger, with more than 7 million YouTube followers, finally had to admit she was burned out: exhausted, creatively stuck and unhappy but afraid of jumping off the wheel. Finally, Alisha told fans in a tearful video in May that she was putting her channel on hold to recuperate.
“I started falling out of love with YouTube,” she says now, “which broke my heart.”
The problem? According to Alisha, she started feeling more stress last fall after YouTube made changes over the past year about how it recommends videos to users. The platform’s algorithms increasingly reward channels that post more frequently, have higher engagement (such as through “likes” and...
The 25-year-old YouTube star had been posting videos to her channel at least weekly for a solid eight years. This spring, after enduring months of misery, the lifestyle vlogger, with more than 7 million YouTube followers, finally had to admit she was burned out: exhausted, creatively stuck and unhappy but afraid of jumping off the wheel. Finally, Alisha told fans in a tearful video in May that she was putting her channel on hold to recuperate.
“I started falling out of love with YouTube,” she says now, “which broke my heart.”
The problem? According to Alisha, she started feeling more stress last fall after YouTube made changes over the past year about how it recommends videos to users. The platform’s algorithms increasingly reward channels that post more frequently, have higher engagement (such as through “likes” and...
- 8/29/2018
- by Todd Spangler
- Variety Film + TV
Back in May, YouTube star Alisha Marie announced her plan to take a brief break from her primary YouTube channel. At the time, the beauty, fashion, and lifestyle influencer, who recently celebrated her ten-year anniversary on YouTube, expressed her need to catch her breath and mitigate the sort of creative burnout that affects so many videomakers on the internet.
Now, Marie has returned to her primary channel with a renewed state of mind and a desire to share new types of content with her 7.6 million subscribers. "The past three weeks has really been me trying my hardest to plan for this comeback," she said in her latest video, "having photoshoots, planning intros, business side, girlboss. I want to show you guys how hard I work."
Visit Tubefilter for more great stories.
Now, Marie has returned to her primary channel with a renewed state of mind and a desire to share new types of content with her 7.6 million subscribers. "The past three weeks has really been me trying my hardest to plan for this comeback," she said in her latest video, "having photoshoots, planning intros, business side, girlboss. I want to show you guys how hard I work."
Visit Tubefilter for more great stories.
- 7/26/2018
- by Sam Gutelle
- Tubefilter.com
YouTube stardom burns bright, but it also burns out fast. Just a cursory glance at the YouTube Rewind video from 2012, for instance, shows that many of the platform’s biggest stars of yesteryear have seen their audiences dwindle and drift. More recently, a slew of different creators including The Dolan Twins, Alisha Marie, and Elle Mills have announced that they were temporarily stepping away from the YouTube grind due to creative exhaustion.
Which makes Shane Dawson’s tireless success in 2018 all the more extraordinary. After becoming one of YouTube’s first breakout stars upon launching his sketch comedy and music video channel all the way back in 2008, Dawson has remained relevant a decade later by relentlessly surfing the platform’s changing tides -- from fleeting trends like ‘challenge’ collab videos to the rise of a new class of Vine-bred vloggers typified by the high-octane Paul brothers.
And now, as something of a longevity guru,...
Which makes Shane Dawson’s tireless success in 2018 all the more extraordinary. After becoming one of YouTube’s first breakout stars upon launching his sketch comedy and music video channel all the way back in 2008, Dawson has remained relevant a decade later by relentlessly surfing the platform’s changing tides -- from fleeting trends like ‘challenge’ collab videos to the rise of a new class of Vine-bred vloggers typified by the high-octane Paul brothers.
And now, as something of a longevity guru,...
- 6/27/2018
- by Geoff Weiss
- Tubefilter.com
Twenty-year-old beauty vlogger Daisy Marquez, a self-taught makeup artist who hails from Dallas, is the second creator to hit the road with Fullscreen Live as part of its revamped Girls Night In touring franchise.
Marquez, who has amassed 1 million followers on both YouTube and Instagram, will serve as the solo headliner of a 12-city national tour dubbed Girls Night In Starring Daisy Marquez. The shows will consist of a Q&A, special guests, challenges with audience members, giveaways, and meet-and-greets. The tour will launch in Orlando on August 11 and conclude on September 30 in Los Angeles.
While Girls Night In, which launched in 2015, formerly consisted of fleets of young influencers hitting the road -- including MyLifeAsEva, Alisha Marie, and Meg DeAngelis -- now solo acts like Marquez and Tessa Brooks are touring under the long-established moniker. "The fourth year of Fullscreen Live’s Girls Night In franchise continues with its original...
Marquez, who has amassed 1 million followers on both YouTube and Instagram, will serve as the solo headliner of a 12-city national tour dubbed Girls Night In Starring Daisy Marquez. The shows will consist of a Q&A, special guests, challenges with audience members, giveaways, and meet-and-greets. The tour will launch in Orlando on August 11 and conclude on September 30 in Los Angeles.
While Girls Night In, which launched in 2015, formerly consisted of fleets of young influencers hitting the road -- including MyLifeAsEva, Alisha Marie, and Meg DeAngelis -- now solo acts like Marquez and Tessa Brooks are touring under the long-established moniker. "The fourth year of Fullscreen Live’s Girls Night In franchise continues with its original...
- 6/23/2018
- by Geoff Weiss
- Tubefilter.com
Lifestyle creator, daily vlogger, and pool float manufacturer Alisha Marie is feeling the creative burnout. Like The Dolan Twins, David Dobrik, and Jake Paul before her, the 25-year-old announced over the weekend that she’s taking a break from her flagship YouTube channel, which counts a staggering 7.3 million subscribers.
Explaining that she has known that a hiatus was necessary for a while -- although the idea terrifies her -- Marie shared, “I don’t know how long this break is gonna be. In my head it’s only a month-ish, but who knows if I need more time….Or maybe it’s only a week.”
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Explaining that she has known that a hiatus was necessary for a while -- although the idea terrifies her -- Marie shared, “I don’t know how long this break is gonna be. In my head it’s only a month-ish, but who knows if I need more time….Or maybe it’s only a week.”
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- 5/16/2018
- by Geoff Weiss
- Tubefilter.com
Some lifestyle YouTubers launch their own fashion lines or makeup kits, but Alisha Marie's latest extension of her brand is something a little more aquatic. Marie, who counts more than seven million subscribers on her personal YouTube channel, has teamed up with the luxury pool float designer Funboy to launch a float of her own.
Funboy, based in Venice Beach, offers extravagant floats shaped like llamas, rainbows, and jetskis, among others. Marie's partnership with the brand includes the launch of a limited edition float, which is shaped like an old-school convertible. The float retails for a whopping $128 but comes with tons of bells and whistles, including a queen bed-sized lounging area and a large space for snacks and drinks. And, if for reason you wish to accessorize your float even more, you can refer to one of Marie's videos from 2016, in which she showed her viewers how to make a Diy drinks caddie.
Funboy, based in Venice Beach, offers extravagant floats shaped like llamas, rainbows, and jetskis, among others. Marie's partnership with the brand includes the launch of a limited edition float, which is shaped like an old-school convertible. The float retails for a whopping $128 but comes with tons of bells and whistles, including a queen bed-sized lounging area and a large space for snacks and drinks. And, if for reason you wish to accessorize your float even more, you can refer to one of Marie's videos from 2016, in which she showed her viewers how to make a Diy drinks caddie.
- 5/2/2018
- by Sam Gutelle
- Tubefilter.com
Branded Entertainment Network (Ben), the Bill Gates-owned ad agency that facilitates product placement by marketers like Disney, Microsoft, and KFC into TV shows, films, and digital productions, has tapped a brand new leader.
Former global chief creative officer Ricky Ray Butler has been named CEO of the company, effective June 1. On that date, current CEO Gary Shenk will transition to the newly-created role of executive chairman.
In his new position, Butler will be tasked with enhancing Ben’s relationships with brands and content creators. In the past, it has worked with Zach King, Alisha Marie, and Marcus Butler, and you can check out a handful of past collaborations right here. Prior to joining Ben, Butler founded Plaid Social Labs in 2009 -- a social media influencer product integration startup that was acquired by Ben in 2015 and subsumed as the Ben Digital division. Butler began at the company as Svp of digital,...
Former global chief creative officer Ricky Ray Butler has been named CEO of the company, effective June 1. On that date, current CEO Gary Shenk will transition to the newly-created role of executive chairman.
In his new position, Butler will be tasked with enhancing Ben’s relationships with brands and content creators. In the past, it has worked with Zach King, Alisha Marie, and Marcus Butler, and you can check out a handful of past collaborations right here. Prior to joining Ben, Butler founded Plaid Social Labs in 2009 -- a social media influencer product integration startup that was acquired by Ben in 2015 and subsumed as the Ben Digital division. Butler began at the company as Svp of digital,...
- 3/19/2018
- by Geoff Weiss
- Tubefilter.com
The debut book from lifestyle vlogger Jessie Paege officially hits Target and Barnes & Noble shelves today -- and the 18-year-old is celebrating the launch of Hey, It’s Okay To Be You with a little help from her bold-faced friends.
Paege has released a Spotify playlist in celebration of the inspirational and educational tome, in which digital celebrities have contributed their favorite feel-good songs. Participants include: Gigi Gorgeous (who selected "Ru" by Niki & Gabi), Eva Gutowski ("Come First" by Terror Jr.), Alisha Marie ("Shake It Out" by Florence + The Machine), Jess Conte ("Try" by Colbie Caillat), and Teala Dunn ("Wild Thoughts" by DJ Khaled). Other participants include BuzzFeed staffer-turned-YouTube megastar Safiya Nygaard, decor channel Mr. Kate, and slime-centric influencer Karina Garcia.
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Paege has released a Spotify playlist in celebration of the inspirational and educational tome, in which digital celebrities have contributed their favorite feel-good songs. Participants include: Gigi Gorgeous (who selected "Ru" by Niki & Gabi), Eva Gutowski ("Come First" by Terror Jr.), Alisha Marie ("Shake It Out" by Florence + The Machine), Jess Conte ("Try" by Colbie Caillat), and Teala Dunn ("Wild Thoughts" by DJ Khaled). Other participants include BuzzFeed staffer-turned-YouTube megastar Safiya Nygaard, decor channel Mr. Kate, and slime-centric influencer Karina Garcia.
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- 11/7/2017
- by Geoff Weiss
- Tubefilter.com
On Sunday, August 20, Major League Baseball (Mlb) is set for its first ever Little League Classic. At the Howard J. Lamade Stadium in Williamsport, Pa, which is currently hosting the world's best 11 to 13 year old baseball players for the annual Little League World Series, the St. Louis Cardinals and Pittsburgh Pirates will meet for a game that will be attended by Little League families.
How does the Mlb plan to promote such a wholesome slice of Americana? For some help, it has turned to Fullscreen and Fine Bros Entertainment (Fbe). Those two companies have joined with the Mlb for a series of short-form videos and an August 20 live stream, all of which will feature top influencers and spread the gospel of America's Pastime across social media.
The partnership is powered in part by Fullscreen's insights and Fbe's audience; the latter entity will host the August 20 live stream on its Facebook page,...
How does the Mlb plan to promote such a wholesome slice of Americana? For some help, it has turned to Fullscreen and Fine Bros Entertainment (Fbe). Those two companies have joined with the Mlb for a series of short-form videos and an August 20 live stream, all of which will feature top influencers and spread the gospel of America's Pastime across social media.
The partnership is powered in part by Fullscreen's insights and Fbe's audience; the latter entity will host the August 20 live stream on its Facebook page,...
- 8/18/2017
- by Sam Gutelle
- Tubefilter.com
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