Thanks to the influencer marketing boom, creators with large followings on platforms like YouTube and TikTok are getting larger roles during Super Bowl season. In the weeks leading up to the annual football showdown, brands turned to digital natives in hopes of expanding the reach of their campaigns.
For the 58th edition of the Big Game, creators played multiple positions.
The Logan Pauls and KSIs of the world can use the Super Bowl to advertise their own products, but for other influencers, team-ups with advertisers opened up new doors. It’s not just brands that are getting in on the influencer marketing trend — even the NFL itself is paying attention to the growth of creator content. Without further ado, here are some partnerships that caught our attention during the first few days of February:
Creators as campaign hype machines
Addison Rae made a brief appearance during Nerds‘ Super Bowl commercial,...
For the 58th edition of the Big Game, creators played multiple positions.
The Logan Pauls and KSIs of the world can use the Super Bowl to advertise their own products, but for other influencers, team-ups with advertisers opened up new doors. It’s not just brands that are getting in on the influencer marketing trend — even the NFL itself is paying attention to the growth of creator content. Without further ado, here are some partnerships that caught our attention during the first few days of February:
Creators as campaign hype machines
Addison Rae made a brief appearance during Nerds‘ Super Bowl commercial,...
- 2/12/2024
- by Sam Gutelle
- Tubefilter.com
Here’s a look at this week’s biggest premieres, parties and openings in Los Angeles and New York, including red carpets for the MPTF NextGen Summer Party, Love in Taipei and Wif’s Valley Girl screening.
MPTF NextGen Summer Party
Darren Criss, Colman Domingo, Ben Barnes, Camilla Belle, Yvette Nicole Brown, Cristo Fernández, Max Greenfield, Olivia Holt, Michael Rooker, Reid Scott and Harry Shum Jr. were among the stars who attended the Motion Picture & Television Fund’s NextGen Summer Party on Sunday.
Yvette Nicole Brown, Colman Domingo and Max Greenfield Olivia Holt and Bailee Madison Michael Rooker, Cristo Fernandez, Paloma Cinco and Yvette Nicole Brown
Love in Taipei premiere
Paramount+ hosted a special premiere screening for it’s new film on Tuesday in Los Angeles, with support from director Arvin Chen, author/executive producer Abigail Hing Wen and producer Matt Kaplan.
Arvin Chen and Abigail Hing Wen Matt...
MPTF NextGen Summer Party
Darren Criss, Colman Domingo, Ben Barnes, Camilla Belle, Yvette Nicole Brown, Cristo Fernández, Max Greenfield, Olivia Holt, Michael Rooker, Reid Scott and Harry Shum Jr. were among the stars who attended the Motion Picture & Television Fund’s NextGen Summer Party on Sunday.
Yvette Nicole Brown, Colman Domingo and Max Greenfield Olivia Holt and Bailee Madison Michael Rooker, Cristo Fernandez, Paloma Cinco and Yvette Nicole Brown
Love in Taipei premiere
Paramount+ hosted a special premiere screening for it’s new film on Tuesday in Los Angeles, with support from director Arvin Chen, author/executive producer Abigail Hing Wen and producer Matt Kaplan.
Arvin Chen and Abigail Hing Wen Matt...
- 8/11/2023
- by Kirsten Chuba
- The Hollywood Reporter - Movie News
Like a Project Runway for the Fyp generation, the cool-as-hell series, Exposure is fast-paced, educational and features eye-popping work from deeply talented artists. And it’s all done on phones! Designed as the first-ever mobile device competition, the slick project kicked off two weeks ago with eight content creators of wildly varying Fyp draws facing weekly themed challenges to create content solely on a Samsung Galaxy S22 Ultra smartphone. Fittingly, the new season is hosted by singer, actress and O.G. internet star Lele Pons, the Venezuelan powerhouse with 48 million Instagram followers who got her start on Vine over 10 years ago. In every episode, which stream on her YouTube channel, Pons is joined by fellow judge Adam Waheed and a rotating roster of guest experts as the dwindling stable of creatives continue to push the boundaries of new media in hopes of scoring a sweet contract with Samsung worth 250,000. But...
- 6/9/2022
- TV Insider
Charlie Sheen is heading back to television.
The Two and a Half Men star has teamed up with Entourage creator Doug Ellin for a new dramedy series set in Hollywood.
Ramble On will star Sheen and Entourage’s Kevin Connolly and Kevin Dillon as themselves about Hollywood veterans looking to reinvent their voices alongside up and comers looking to establish their own.
It will also feature Sheen’s father Martin Sheen, Kimiko Glenn, Bre-z, John C. McGinley, Jamie-Lynn Sigler, Zulay Henao, Mark Cuban, James Hiroyuki Liao, Harvey Guillén, Ana Ortiz, Sara Sanderson, Mikaela Hoover and Adam Waheed with a guest appearance by Entourage alum Emmanuelle Chriqui.
Ramble On is produced by Angry Lunch, a new production company founded by Ellin and Ted Foxman, a former semiconductor testing equipment exec and real estate developer, in association with Action Park Media. The pair will exec produce alongside Gary Goldman with Jeremy Alter producing.
The Two and a Half Men star has teamed up with Entourage creator Doug Ellin for a new dramedy series set in Hollywood.
Ramble On will star Sheen and Entourage’s Kevin Connolly and Kevin Dillon as themselves about Hollywood veterans looking to reinvent their voices alongside up and comers looking to establish their own.
It will also feature Sheen’s father Martin Sheen, Kimiko Glenn, Bre-z, John C. McGinley, Jamie-Lynn Sigler, Zulay Henao, Mark Cuban, James Hiroyuki Liao, Harvey Guillén, Ana Ortiz, Sara Sanderson, Mikaela Hoover and Adam Waheed with a guest appearance by Entourage alum Emmanuelle Chriqui.
Ramble On is produced by Angry Lunch, a new production company founded by Ellin and Ted Foxman, a former semiconductor testing equipment exec and real estate developer, in association with Action Park Media. The pair will exec produce alongside Gary Goldman with Jeremy Alter producing.
- 3/3/2022
- by Peter White
- Deadline Film + TV
“Entourage” creator Doug Ellin is returning to Hollywood for his next series. Ellin has recruited Charlie Sheen and several of his “Entourage” stars — including Kevin Connolly and Kevin Dillon — to play themselves in “Ramble On,” a scripted dramatic comedy about established stars looking for career reinvention, alongside aspiring performers looking to make their own name.
The show, which is currently being shopped to potential distributors, comes from Angry Lunch, a new shingle recently formed by Ellin and Ted Foxman, in association with Action Park Media. Foxman and Ellin will executive produce and finance “Ramble On,” while Gary Goldman is also an EP. Jeremy Alter is producer.
Ellin created the show, which, according to its press release, will also include Sheen’s father, Martin Sheen, as well as Kimiko Glenn (“Orange is the New Black”), Bre-z (“All American”), John C. McGinley (“Scrubs”), Jamie-Lynn Sigler (“The Sopranos”), Zulay Henao, Mark Cuban, James Hiroyuki Liao...
The show, which is currently being shopped to potential distributors, comes from Angry Lunch, a new shingle recently formed by Ellin and Ted Foxman, in association with Action Park Media. Foxman and Ellin will executive produce and finance “Ramble On,” while Gary Goldman is also an EP. Jeremy Alter is producer.
Ellin created the show, which, according to its press release, will also include Sheen’s father, Martin Sheen, as well as Kimiko Glenn (“Orange is the New Black”), Bre-z (“All American”), John C. McGinley (“Scrubs”), Jamie-Lynn Sigler (“The Sopranos”), Zulay Henao, Mark Cuban, James Hiroyuki Liao...
- 3/3/2022
- by Michael Schneider
- Variety Film + TV
Rhyan Lamarr and Red Guerrilla Entertainment have kickstarted North of the 10, an international bromantic comedy starring Don Benjamin, Tosin Morohunfola, DeStorm Power, Mykelti Williamson, George Lopez and many more.
Lamarr is directing and producing the film set in 2007 during the rise of social media. It tells the story of five friends struggling to succeed in Chicago’s entertainment industry while one of them pursues an international romance with a wealthy young heiress. Production is underway in Chicago and the United Arab Emirates.
Adam G. Key, Jon Knitter and Lamarr wrote the script for North of the 10. Additional producers on the project include Red Guerilla partners Christopher Jennings, Erika Jacobsen and Andre Burgess, and Jalene Mack. Bishop Eric Garnes is exec producing with Don Benjamin.
Elijah Long, Sonal Vara-Parmaro, and Qais Qandil are heading up the UAE production team.
Samer al-Masri, Wes “Wuz Good” Armstrong, Joumana Mourad, Stephanie Nur,...
Lamarr is directing and producing the film set in 2007 during the rise of social media. It tells the story of five friends struggling to succeed in Chicago’s entertainment industry while one of them pursues an international romance with a wealthy young heiress. Production is underway in Chicago and the United Arab Emirates.
Adam G. Key, Jon Knitter and Lamarr wrote the script for North of the 10. Additional producers on the project include Red Guerilla partners Christopher Jennings, Erika Jacobsen and Andre Burgess, and Jalene Mack. Bishop Eric Garnes is exec producing with Don Benjamin.
Elijah Long, Sonal Vara-Parmaro, and Qais Qandil are heading up the UAE production team.
Samer al-Masri, Wes “Wuz Good” Armstrong, Joumana Mourad, Stephanie Nur,...
- 8/3/2021
- by Matt Grobar
- Deadline Film + TV
Instagram comedian Adam Waheed -- who counts 2.1 million followers on that app, as well as 3.2 million followers on his burgeoning TikTok account -- is harnessing his influence to help children in need.
The 27-year-old, who also stars in a digital send-up of the show Shark Tank for Comedy Central called Pitch Please, has raised roughly $30,000 to open a school for kids in Bali. Waheed and his followers helped fund the construction of the newly-christened Adam Waheed School, which serves 195 children complete with brand new books and computers. Waheed also visited the facility last month to celebrate its opening, calling it “the greatest day of my life and my most proud accomplishment yet.”
The project came about after Waheed’s manager connected him with Timothy Sykes -- the co-founder of Karmagawa, a charity organization that works in various fields, including plastic reduction, and providing food, medical facilities, and education to those in need.
The 27-year-old, who also stars in a digital send-up of the show Shark Tank for Comedy Central called Pitch Please, has raised roughly $30,000 to open a school for kids in Bali. Waheed and his followers helped fund the construction of the newly-christened Adam Waheed School, which serves 195 children complete with brand new books and computers. Waheed also visited the facility last month to celebrate its opening, calling it “the greatest day of my life and my most proud accomplishment yet.”
The project came about after Waheed’s manager connected him with Timothy Sykes -- the co-founder of Karmagawa, a charity organization that works in various fields, including plastic reduction, and providing food, medical facilities, and education to those in need.
- 3/23/2020
- by Geoff Weiss
- Tubefilter.com
Viacom Digital Studios (Vds) is adding to its Facebook Watch slate with big-ticket collaborations between its flagship brands such as Awesomeness, Comedy Central, and Nickelodeon with veteran digital influencers like Grace Helbig, MatPat, and Joey Graceffa.
Vds unveiled the first slate for Facebook Watch at its NewFronts presentation this spring, including MTV’s Drag My Dad and Nickelodeon’s Throw Back With Nickelodeon. The shows are created in via Facebook’s creator incubation program -- which acts as a matchmaker of sorts between new media publishers and digital creators -- and also mark Viacom’s bid to reimagine its longstanding brand for a new generation of digital-native viewers.
For Awesomeness, comedy vlogger Rickey Thompson (1.2 million subscribers) will headline Tri Me, in which he will settle real-life disputes between roommates along with crowdsourced help from viewers. For Comedy Central, Vds is readying two series. In Beast To Beauty, host Grace Helbig...
Vds unveiled the first slate for Facebook Watch at its NewFronts presentation this spring, including MTV’s Drag My Dad and Nickelodeon’s Throw Back With Nickelodeon. The shows are created in via Facebook’s creator incubation program -- which acts as a matchmaker of sorts between new media publishers and digital creators -- and also mark Viacom’s bid to reimagine its longstanding brand for a new generation of digital-native viewers.
For Awesomeness, comedy vlogger Rickey Thompson (1.2 million subscribers) will headline Tri Me, in which he will settle real-life disputes between roommates along with crowdsourced help from viewers. For Comedy Central, Vds is readying two series. In Beast To Beauty, host Grace Helbig...
- 9/5/2019
- by Geoff Weiss
- Tubefilter.com
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