How daring can the screen dare to be? No adult man or woman can risk missing the startling frankness of The Lost Weekend!
The screen dares to open the strange and savage pages of a shocking bestseller!
THE BLAZING...VIVID PAGES OF AMERICA'S SENSATIONAL BEST SELLER! (print ad - Lubbock Morning Avalanche - Midway Theatre - Lubbock, Texas - August 30, 1946 - all caps)