Barry Del Sherman and Michael Gill play a pair of brothers who are as radically different as you can get. Sherman is a loser with a drug problem who has some radical notions about people changing their appearances to fit conventional stereotypes of beauty. Gill is your average businessman, but he's found a way to take advantage of some of his brother's quaint notions.
Those notions could be quaint except that there's a string of murders involving a optometrists who sell contact lenses that change eye color, beauticians who dye hair, and plastic surgeons who you might want to see if you want to look like Brad Pitt. In fact Marilyn Monroe for women and Brad Pitt for men is the look we're all supposed to want.
Gill sees an opportunity to take advantage of his crazy brother's ideas and Vincent Donofrio and Kathryn Erbe have quite the time in sorting it out.
Interesting episode, but a bit too weird.