Bigfoot is offended that he's not featured heavily in the new tourism video for the town of Swell, so he decides to make his own video with his friends to prove the "Bigfoot Brand" can help the town prosper.
Bigfoot reunites with an old friend who teaches him to rule the forest with a refined fist - until Bigfoot begins to suspect that there's some shady business happening behind his back.
Bigfoot is triggered by his worst fear and causes mass destruction in the town. With the help of a therapist, he works through his past traumas that lead him to this point.
Plagued by tourists attacking him for the mythical powers of his blood, Bigfoot finds an escape with an exclusive group of endangered animals that decide to throw him the party of his life.