Shot in 46 days. The interviews took place in 2007.
Independent film company Loud and Louder launched a 60-day campaign in November 2012 to raise the finishing funds for "Turn It UP!", with the release date scheduled for the Spring of 2013. The film made its first official screening on January 25, 2014 at the NAMM Show, and was finally released on DVD and Blu-ray on January 22, 2016.
The film features some of the last interviews with the great Les Paul, who died in August 2009.