The test of how good a documentary is is if people who have little or no interest in the subject are engaged, involved and care about the people, the situation, the outcome and the overall theme. Believe me when I tell you that my boyfriend cares NOTHING about fashion or the fashion world, but he loved this film. As did I. Rob Tate and Michael Selditch, along with Jay McCarroll take the viewer on a journey of discovery of self, of art, of business, of life itself. It is both dramatic and laced with humor. It is a tale for anyone who tried to create something out of nothing and launch it on a large scale. It may make some people uncomfortable because it isn't a Seabiscuit where the underdog triumphs over all odds and ends up on top looking down on the giants. It is the realistic journey of someone striving for more than most of us will ever dare. I'd like to describe the personality that is Jay McCarroll, but I'm afraid words fail me. He has to be experienced and Eleven Minutes gives you Jay full force. Run, don't walk!!!!