During a major Prankster competition, Beetlejuice is framed for Shop-lifting (literally!) by his opponent and sentenced to rehabilitation in Never-Never-Land, a place of saccharine sweetness where they are determined to break Beetlejuice's spirit...and actually succeed! Lydia finds out what has happened, but when she and "Snugglejuice" are brought back to Never-Never-Land, the beings in charge subject her to the same fiendish brainwashing treatment!
—Tony Scheinman