Frustrated by the ambiguous response of Bollywood producers, the director decided to shoot the film with his own funds in indie style. He even included his conversation with a producer as the first scene of the film. The entire feature film was shot in a budget of CAN$8000.
No products except the Merc was endorsed in the film. Even the mineral water bottle company name was made up as "Null ka paani" (tap water), Cigarette company is named 'Original Sutta' (Original fag).