ZEE5 Global, a streaming platform which focuses on South Asian content, has grown 35% year-on-year in viewership among its target audience in the U.S., according to data released by the service.
The South Asian diaspora in the U.S. took the most to drama, with the genre accounting for 60% of the viewership on the platform during the first half of 2023. Theatrically released films “Kisi Ka Bhai Kisi Ki Jaan,” starring Salman Khan, “Uunchai,” headlined by Amitabh Bachchan and “Salaam Venky,” featuring Aamir Khan and ZEE5 originals “Sirf Ek Bandaa Kaafi Hai,” starring Manoj Bajpayee, “Tarla,” with Huma Qureshi, “Ayali,” “Taj: Divided by Blood” and “Vyavastha” were heavy hitters for the service.
Comedy grew 92% year-on-year and accounted for 22% of total viewership, with successes including “Kanjoos Makhichoos,” “United Kachche,” “Mrs. Undercover,” “Chhatriwali,” and “Raksha Bandhan.”
Thrillers recorded a 58% increase in viewership with ZEE5 Global originals “Lost,” “Blurr,” “Oru Kodai Murder Mystery,” “Shabash Feluda,...
The South Asian diaspora in the U.S. took the most to drama, with the genre accounting for 60% of the viewership on the platform during the first half of 2023. Theatrically released films “Kisi Ka Bhai Kisi Ki Jaan,” starring Salman Khan, “Uunchai,” headlined by Amitabh Bachchan and “Salaam Venky,” featuring Aamir Khan and ZEE5 originals “Sirf Ek Bandaa Kaafi Hai,” starring Manoj Bajpayee, “Tarla,” with Huma Qureshi, “Ayali,” “Taj: Divided by Blood” and “Vyavastha” were heavy hitters for the service.
Comedy grew 92% year-on-year and accounted for 22% of total viewership, with successes including “Kanjoos Makhichoos,” “United Kachche,” “Mrs. Undercover,” “Chhatriwali,” and “Raksha Bandhan.”
Thrillers recorded a 58% increase in viewership with ZEE5 Global originals “Lost,” “Blurr,” “Oru Kodai Murder Mystery,” “Shabash Feluda,...
- 8/3/2023
- by Naman Ramachandran
- Variety Film + TV
The comedic drama ‘Kanjoos Makhichoos,’ written and directed by Vipul Mehta, stars Kunal Kemmu, Shweta Tripathi, Piyush Mishra, Alka Amin, Rajiv Gupta, and the late Raju Srivastav. Vipul Mehta speaks about his Hindi Directorial debut with ‘Kanjoos Makhichoos’.
“My Gujarati film ‘Chaal Jeevi Laiye’ success gained me this chance at directing a Hindi film,” stated director Vipul Mehta. “By sheer coincidence, Mr. Anuj Sharma learned that my Guajrati movie “Chaal Jeevi Laiye” was well-liked and successful. He personally watched my Gujarati film in response and invited me to collaborate with him on a Hindi movie. I narrated to him the script of ‘Kanjoos Makhichoos’ which is an adaptation of the hugely popular Gujarati play ‘Swajan Re Juth Mat Bolo’. They seemed to like it, and after some discussion about just the specifics, they asked me to proceed. In conclusion, Mr. Anuj Sharma gave me my first break as a Hindi...
“My Gujarati film ‘Chaal Jeevi Laiye’ success gained me this chance at directing a Hindi film,” stated director Vipul Mehta. “By sheer coincidence, Mr. Anuj Sharma learned that my Guajrati movie “Chaal Jeevi Laiye” was well-liked and successful. He personally watched my Gujarati film in response and invited me to collaborate with him on a Hindi movie. I narrated to him the script of ‘Kanjoos Makhichoos’ which is an adaptation of the hugely popular Gujarati play ‘Swajan Re Juth Mat Bolo’. They seemed to like it, and after some discussion about just the specifics, they asked me to proceed. In conclusion, Mr. Anuj Sharma gave me my first break as a Hindi...
- 3/23/2023
- by Glamsham Editorial
- GlamSham
Actor Kunal Kemmu, who plays the titular role in the movie, looks similar to the character that he played in ‘Lootcase’ – another streaming movie. The makers chose to do a devotional number as a part of the film’s soundtrack because it goes beautifully with the story. The song ‘Namo Hari from the upcoming streaming film ‘Kanjoos Makhichoos was released on Thursday. ‘Namo Hari is a devotional track and features a heavy use of Indian instruments. The video of the song showcases the ghats of Benaras.
Talking about the song, singer Saaj Bhatt said, “Faith is entrenched in our culture and thus, we wanted a wholesome number. It is designed as a devotional song but it speaks to people across the board. Namo Hari is a track that’s most close to my heart. It’s a pure song and it has the ability to instantly resonate with anyone who hears it.
Talking about the song, singer Saaj Bhatt said, “Faith is entrenched in our culture and thus, we wanted a wholesome number. It is designed as a devotional song but it speaks to people across the board. Namo Hari is a track that’s most close to my heart. It’s a pure song and it has the ability to instantly resonate with anyone who hears it.
- 3/16/2023
- by News Bureau
- GlamSham
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