Series creator, Jesse Armstrong, confirmed that the idea to set the episode around a product launch was inspired by both Apple and Microsoft's keynote events.
Jeremy Strong worked with costume designer Michelle Matland to design the flight suit, which was inspired aesthetically by the film Top Gun: Maverick and conceptually by spacesuits designed for SpaceX by Hollywood costume designer José Fernandez. Episode director, Lorene Scafaria, and Strong felt the inclusion of an ATN logo on the jacket evoked "fascist imagery" reminiscent of Leni Riefenstahl.
Jeremy Strong conceived of Kendall's flight suit worn during his investor presentation, hoping to evoke Elon Musk during his tumultuous takeover of Twitter, as well as Shari Redstone, who was featured in a ViacomCBS product launch video riding a car modeled after the Transformers character Bumblebee.