Centred on a group of Polynesian surfers waiting for the perfect wave in Hawaii. As it arrives, the crashing waves turn into actual white horses. One by one, a surfer 'crashes out', leaving only one, who manages to conquer the gigantic wave. The others join him as they celebrate on the shore. The advert was inspired by Walter Crane's 1893 painting "Neptune's Horses". The text also draws inspiration from Herman Melville's novel Moby Dick, including the line "Ahab says, 'I don't care who you are, here's to your dream.'" (which does not actually appear in the novel).