On the occasion of the Europe Premiere of his debut film “Ice Cream Fever” at Japannual Film Festival, we sat down with director Tetsuya Chihara and producer Kazuyuki Kitaki to talk about handbags, big corporate cinema, and female empowerment.
Let’s start at the beginning. Can you explain the intro opening titles? On the screen, there is written: „This is not a film“. What does it mean?
My background is in graphic design. At my company „Lemon Life“ we internalized the motto „This is not design“. We use this as a mindset to go beyond the existing patterns and create something new. Like a kind of neverending search for perfection, to stay hungry for the next level. I took inspiration from a Belgian fashion brand called „Delvaux“. Already 140 years ago they wrote „This is not a Delvaux Bag“ on their bags. I shot my film with this idea in my head,...
Let’s start at the beginning. Can you explain the intro opening titles? On the screen, there is written: „This is not a film“. What does it mean?
My background is in graphic design. At my company „Lemon Life“ we internalized the motto „This is not design“. We use this as a mindset to go beyond the existing patterns and create something new. Like a kind of neverending search for perfection, to stay hungry for the next level. I took inspiration from a Belgian fashion brand called „Delvaux“. Already 140 years ago they wrote „This is not a Delvaux Bag“ on their bags. I shot my film with this idea in my head,...
- 10/9/2023
- by Alexander Knoth
- AsianMoviePulse
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