Bernie Su is getting branded. The man behind Streamy-winning series Compulsions and The Lizzie Bennet Diaries is the creative force behind Lookbook: The Series, a fashion-conscious tale about a photographer, his subject, a blogger, and a burgeoning social network based around stylish looks. Said social network is Lookbook.nu, the so-called "Digg.com for fashion insiders", which has apparently failed to notice that everyone uses Reddit now. Nonetheless, it's a budding platform aimed at a specific type of cultured consumer, and Su's series targets the same demographic. The first episode features impeccably dressed characters, cutthroat fashion bloggers, and unfairly attractive young people. Lookbook: The Series' branded origins are highlighted for all to see. The designer of each item is carefully noted, with companies like Dolce Vita, Dr. Martens, and Victoria's Secret Pink showing off their latest offerings. The first episode even ends on a cliffhanger meant to drive traffic to Lookbook,...
- 4/2/2013
- by Sam Gutelle
- Tubefilter.com
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