Sequels such as “Sunflower 2,” “Duranga 2,” “The Broken News 2,” “Gadar 2,” “Silence 2: The Night Owl Bar Shootout,” “Abar Proloy,” “Khichdi 2,” “Taj 2,” and “Kashmir Files Unreported” have dominated South Asian-focused streamer ZEE5 Global. And with good reason.
Among other insights, the platform says that shows and films with sequels have proven to be a strategic asset, contributing to 23% of total subscriptions for the financial year 2023-24. Success is particularly strong within the drama, crime and thriller genres, internal data seen by Variety has revealed. These genres align with viewer preferences, as previously indicated by ZEE5 Global.
Original content from ZEE5’s franchises accounts for 20-25% of overall original content viewership, the data shows. Hindi-language series like “Sunflower 2,” “Duranga 2” and “The Broken News 2” led the viewership charts, with “Abar Proloy,” a Bengali-language spin-off, making it into the top 10 most-watched series.
In the movie category, “Gadar 2,” starring Sunny Deol, topped the charts,...
Among other insights, the platform says that shows and films with sequels have proven to be a strategic asset, contributing to 23% of total subscriptions for the financial year 2023-24. Success is particularly strong within the drama, crime and thriller genres, internal data seen by Variety has revealed. These genres align with viewer preferences, as previously indicated by ZEE5 Global.
Original content from ZEE5’s franchises accounts for 20-25% of overall original content viewership, the data shows. Hindi-language series like “Sunflower 2,” “Duranga 2” and “The Broken News 2” led the viewership charts, with “Abar Proloy,” a Bengali-language spin-off, making it into the top 10 most-watched series.
In the movie category, “Gadar 2,” starring Sunny Deol, topped the charts,...
- 6/7/2024
- by Naman Ramachandran
- Variety Film + TV
Exclusive: ZEE5 Global’s slate of original series and films are beginning to pay dividends for the South Asian content streamer in the U.S.
We recently reported the service had seen Stateside viewing rise 35% year-on-year and new stats released today show the amount of time original content is being viewed is up by an even higher amount, 46% over the last year. Those watching original movies and series was up 40%.
Of course, like all streamers ZEE5 Global doesn’t release specific viewing metrics or subscriber numbers globally. This makes contextualizing the growth harder but it is believed the total is well into the eight-figure mark.
Hindi-language content drove the most viewing, with Sirf Ek Bandaa Kaafi Hai and Maya Bazaar – For Sale the most-watch movie and series in the last year, respectively. Closely following them are titles such as Tarla, Pitchers and The Kashmir Files: Unreported among others.
ZEE5 Global...
We recently reported the service had seen Stateside viewing rise 35% year-on-year and new stats released today show the amount of time original content is being viewed is up by an even higher amount, 46% over the last year. Those watching original movies and series was up 40%.
Of course, like all streamers ZEE5 Global doesn’t release specific viewing metrics or subscriber numbers globally. This makes contextualizing the growth harder but it is believed the total is well into the eight-figure mark.
Hindi-language content drove the most viewing, with Sirf Ek Bandaa Kaafi Hai and Maya Bazaar – For Sale the most-watch movie and series in the last year, respectively. Closely following them are titles such as Tarla, Pitchers and The Kashmir Files: Unreported among others.
ZEE5 Global...
- 9/6/2023
- by Jesse Whittock
- Deadline Film + TV
Mumbai, July 19 (Ians) Actor Saswata Chatterjee will be seen playing a quirky cop in the upcoming Bengali series ‘Abar Proloy’. The series, which also stars Saswata Chatterjee, Gaurav Chakrabarty, Paran Bandopadhyay, Ritwick Chakraborty, Koushani Mukherjee and June Maliah in pivotal roles, has been directed by Raj Chakraborty. The trailer of the series was unveiled on Wednesday.
Spanning 10 episodes, this massy Bengali cop drama revives the beloved character of Animesh Dutta (played by Saswata Chatterjee), a special crime branch officer who is sent to Sunderbans to hunt down the deadly mastermind who is invisible for years and is running a wide-spread human trafficking racket. Animesh plunks into a cobweb of crimes to fulfil his mission, starting off by saving a minor Dugga, from the clutches of ‘Hujjas’, a gang of young hooligans ruling the island.
Talking about his character, Saswata Chatterjee said, “Animesh Dutta is a character that is very close to me.
Spanning 10 episodes, this massy Bengali cop drama revives the beloved character of Animesh Dutta (played by Saswata Chatterjee), a special crime branch officer who is sent to Sunderbans to hunt down the deadly mastermind who is invisible for years and is running a wide-spread human trafficking racket. Animesh plunks into a cobweb of crimes to fulfil his mission, starting off by saving a minor Dugga, from the clutches of ‘Hujjas’, a gang of young hooligans ruling the island.
Talking about his character, Saswata Chatterjee said, “Animesh Dutta is a character that is very close to me.
- 7/19/2023
- by Agency News Desk
- GlamSham
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