- The agency promotes an advertisement for men with functioning problems. So when Simon is nominated for an advertising award next to a younger man from another agency, Simon starts to feel his age.
- Presenting Zach as the happily rejuvenated version of physically decrepit Simon sells erectile medication, but depresses the old advertising pro. All the keener therefore to be nominated again for a trade award, he even accepts morally cheating by considering an actual candidacy campaign. Sydney can only think about a rival nominee, Josh Hayes, whom she never dared approach at school, now even more attractive, who surprises both Roberts generations.—KGF Vissers
- Simon is nominated for the prestigious Advertising Impact Award for Creative of the Year, as is Sydney's high school crush, Josh Hayes. Despite the recognition, Simon begins to fear how much he's aging. Lewis, Roberts&Roberts throw a celebratory cocktail party for all the Impact nominees and Sydney and Josh are reunited, but it doesn't have the outcome Sydney was expecting. Lauren pitches an idea for Simon's award campaign that is so good it gets stolen.
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