This movie, whilst being touted as a movie about Electronic Cigarettes and Vaping has a much wider context. It outlines clearly the corporate control of everyone in the first world. Mainly, as it relates to health and how countries health experts allow themselves to be the puppets of Big Pharma and Big Tobacco through a very nefarious web of money and power. As an expat American I knew about how things worked in the US from living there but seeing the shock on peoples faces after viewing this movie and the reality that it is happening even here in New Zealand....it was sad to see how duped people are. Hopefully the people who need to see this movie will see this movie and feel a sense of shame for what they are participating in.