Exclusive: Sony Pictures and Picturestart won an auction and will pay mid-six against high six-figures for Yeti, a Peter Gaffney spec script that will be produced by Jon Silk through his first look deal at Picturestart.
Gaffney last year sold the horror spec Don’t Go Into The Water to Universal. Yeti takes place deep in the mountains, where an avalanche unleashes something primeval from the glacial ice. A father and his daughter battle to survive a merciless predator who blends in with the snow.
Erik Feig and Jessica Switch championed the project for Picturestart and Brittany Morrissey spearheaded deal for Sony. Verve held the auction and reps the writer. It’s the agency’s second material sale to Sony in a week after the 7-figure deal for Cola Wars, the Jason Shuman Ben Queen pitch.
Silk most recently produced The Black Demon and Nightride, latter of which premiered at...
Gaffney last year sold the horror spec Don’t Go Into The Water to Universal. Yeti takes place deep in the mountains, where an avalanche unleashes something primeval from the glacial ice. A father and his daughter battle to survive a merciless predator who blends in with the snow.
Erik Feig and Jessica Switch championed the project for Picturestart and Brittany Morrissey spearheaded deal for Sony. Verve held the auction and reps the writer. It’s the agency’s second material sale to Sony in a week after the 7-figure deal for Cola Wars, the Jason Shuman Ben Queen pitch.
Silk most recently produced The Black Demon and Nightride, latter of which premiered at...
- 2/27/2024
- by Mike Fleming Jr
- Deadline Film + TV
The battle between Coca-Cola and Pepsi is heading to cinemas, as Sony pays seven figures for movie pitch on the subject.
As Hollywood’s tectonic plates continue to rearrange themselves in the wake of a disruptive few years, one type of film that seems to be rising to prominence is that of the product movie. In the last year or so we’ve seen Tetris, Air, Flamin’ Hot (the Cheetos origin story) and Barbie all land with varying degrees of impact upon our shared cultural consciousness.
Obviously, Barbie is something of a special case, distinguishable from the other films as it treats its product in an entirely distinct fashion and found great success doing so. The other films on that list told a more straightforward story about the origin of an iconic product and as we’ve already predicted, they won’t be the last to do so.
According to Deadline,...
As Hollywood’s tectonic plates continue to rearrange themselves in the wake of a disruptive few years, one type of film that seems to be rising to prominence is that of the product movie. In the last year or so we’ve seen Tetris, Air, Flamin’ Hot (the Cheetos origin story) and Barbie all land with varying degrees of impact upon our shared cultural consciousness.
Obviously, Barbie is something of a special case, distinguishable from the other films as it treats its product in an entirely distinct fashion and found great success doing so. The other films on that list told a more straightforward story about the origin of an iconic product and as we’ve already predicted, they won’t be the last to do so.
According to Deadline,...
- 2/26/2024
- by Dan Cooper
- Film Stories
After the recent announcement of a potential Cola Wars movie in the works, many have stated their opinions on the matter. Some have claimed that it is the start of a great franchise while others have put forward various ideas and themes the film might follow. One of them was that the film was going to tease Dr. Pepper in the end credits like Thanos.
For over a century, the world’s biggest soft drink companies, the Coca-Cola Company and PepsiCo Inc., have waltzed in combat with each other. These fights on most fronts, such as marketing and advertising, product development, and even with legal battles, were generally called the Cola Wars.
Coca-Cola
The Cola Clash: Coca-Cola vs. Pepsi, a Rivalry for the Ages
With intergalactic wars featuring superheroes poised against monsters, one of the most unexpected genres has been brought to the silver screen: the Soda Pop Cinematic Universe.
For over a century, the world’s biggest soft drink companies, the Coca-Cola Company and PepsiCo Inc., have waltzed in combat with each other. These fights on most fronts, such as marketing and advertising, product development, and even with legal battles, were generally called the Cola Wars.
Coca-Cola
The Cola Clash: Coca-Cola vs. Pepsi, a Rivalry for the Ages
With intergalactic wars featuring superheroes poised against monsters, one of the most unexpected genres has been brought to the silver screen: the Soda Pop Cinematic Universe.
- 2/24/2024
- by Rajdeep Majumder
- FandomWire
Exclusive: Sony has stepped up with a seven figure bid to uncap Cola Wars, a movie pitch that tells the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s. This behind-the-scenes account, from Michael Jackson’s fiery mishap to the New Coke debacle, tells the ultimate underdog tale of history’s most iconic second-place contender vying for the No. 1 spot. Sources said it was around $1.5 million while Sony said it was $1 million, still a whopping deal for a pitch.
It falls into place alongside films about products like the Ben Affleck-directed Air, about the battle by Nike to win Michael Jordan for a shoe line that transformed the company. There were rival bids massing with elements attached, but Sony stepped up. Maia Eyre, the exec who oversaw the hit Anyone But You,...
It falls into place alongside films about products like the Ben Affleck-directed Air, about the battle by Nike to win Michael Jordan for a shoe line that transformed the company. There were rival bids massing with elements attached, but Sony stepped up. Maia Eyre, the exec who oversaw the hit Anyone But You,...
- 2/23/2024
- by Mike Fleming Jr
- Deadline Film + TV
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