I LOVE this show. The writing is extremely clever and funny. The relationship between the two lead guys is truly believable. I've worked at a small ad agency, and they get much of the feel of doing local work, although the work seems to be remeniscent I'd what an agency would do in the 80s rather than today. Still, the writing and characters are incredible, and the story arcs that bring clients and others across episodes in hilarious ways shows the level of thought the writers are putting in. It's a great half hour to let loose and enjoy.