I was around in the 90s and have no recollection of this story, so this was a nice surprise from Netflix. To me, it was a compelling documentary of a David vs. Goliath story that was just the right length. The inserts of the mountain climbing were used to great effect to illustrate the dual stories of climbing a mountain and gaining a close friend out of an unlikely situation.
Pepsi was wrong. The idea that they all thought that their little "joke" in their ad would be "gotten" by every single person that watched was absolutely proven wrong -- that's what disclaimers are for. The "executives" from that time period, shown throughout the documentary, are STILL mocking this notion, 25 years later. "Oh, we thought it was a joke and right in line with our sense of humor!" The documentary proves them wrong over and over. This is well worth the time!
Pepsi was wrong. The idea that they all thought that their little "joke" in their ad would be "gotten" by every single person that watched was absolutely proven wrong -- that's what disclaimers are for. The "executives" from that time period, shown throughout the documentary, are STILL mocking this notion, 25 years later. "Oh, we thought it was a joke and right in line with our sense of humor!" The documentary proves them wrong over and over. This is well worth the time!