An alternative perspective on the sport of basketball. A marketing, commercial outlook on the game is brought to life through the lens of Ben Affleck. Air details the creation of the world's greatest, coolest and most sought after pair of shoes.
Sonny Vaccaro and Nike pursue basketball rookie Michael Jordan, creating a partnership that revolutionizes the world of sports and contemporary culture.
The film is cleverly compiled, with relevant connotations to the era of 1984 America, with Bruce Springsteen's Born in the USA mentioned, as well as the inclusion of a Mercedes Benz 380SL. The story aims to illustrate Nike's rise to the top, despite primarily being third best to Converse and Adidas.
Matt Damon, Jason Bateman and Ben Affleck play contrasting characters with shared ambitions; Matt Damon as Sonny Vaccaro is a basketball guru, obsessed with the game, a man who trusts his instincts. Jason Bateman portrays Rob Strassor, a hardworking, logical-thinker at the heart of Nike's commercial and marketing division - slightly introverted, we learn more about Strassor's struggles with life away from work. Finally, director Ben Affleck encapsulates the passionate, yet laid-back CEO Phil Knight, who risked it all for the deal of a lifetime.
Significantly, the story is solely concerned with the deal in place to sign Michael Jordan, as well as the pioneering of the Air Jordan. Jordan's face is never seen in the picture, his dialogue is minimal, this is to reinforce the crux of the plot, which is heavily focused on Nike and their marketing strategy, rather than Jordan's basketball ability.
A consistent unfolding of events sees the office of Nike's HQ in Beaverton, Oregon is the primary setting in the film, with brief spells in Wilmington, North Carolina (home town of Michael Jordan). Encompassing the work of the characters in convincing the basketball's greatest talent away from rival franchises.
Fitting messages regarding life beyond the Air Jordan of the protagonists in Nike's biggest signing highlight how their work has transformed the organisation.
An excellent depiction of a brilliant story.
Sonny Vaccaro and Nike pursue basketball rookie Michael Jordan, creating a partnership that revolutionizes the world of sports and contemporary culture.
The film is cleverly compiled, with relevant connotations to the era of 1984 America, with Bruce Springsteen's Born in the USA mentioned, as well as the inclusion of a Mercedes Benz 380SL. The story aims to illustrate Nike's rise to the top, despite primarily being third best to Converse and Adidas.
Matt Damon, Jason Bateman and Ben Affleck play contrasting characters with shared ambitions; Matt Damon as Sonny Vaccaro is a basketball guru, obsessed with the game, a man who trusts his instincts. Jason Bateman portrays Rob Strassor, a hardworking, logical-thinker at the heart of Nike's commercial and marketing division - slightly introverted, we learn more about Strassor's struggles with life away from work. Finally, director Ben Affleck encapsulates the passionate, yet laid-back CEO Phil Knight, who risked it all for the deal of a lifetime.
Significantly, the story is solely concerned with the deal in place to sign Michael Jordan, as well as the pioneering of the Air Jordan. Jordan's face is never seen in the picture, his dialogue is minimal, this is to reinforce the crux of the plot, which is heavily focused on Nike and their marketing strategy, rather than Jordan's basketball ability.
A consistent unfolding of events sees the office of Nike's HQ in Beaverton, Oregon is the primary setting in the film, with brief spells in Wilmington, North Carolina (home town of Michael Jordan). Encompassing the work of the characters in convincing the basketball's greatest talent away from rival franchises.
Fitting messages regarding life beyond the Air Jordan of the protagonists in Nike's biggest signing highlight how their work has transformed the organisation.
An excellent depiction of a brilliant story.