No butchers, bakers, or candlestickmakers but an earnest small-town bookstore owner who discovers that her beloved store is under threat from corporate property developers. Much like the durability a generic plastic chair, Hallmark's success/ubiquity is undeniably down to their dogmatic adherence to formula. Not always compelling, often anodyne, but modestly appealing if you are in the right mood for sugary, treacle-thick sentiment. The Story of Us is genuinely sweet, with amiable protagonists, agressively small-town charm, and the erstwhile lovers O'Dell Sawyer (Sam Page) and Maggie Lawson's (Jamie Vaughn) inexorable romance feels far less contrived than usual.