Way back when, you went to a movie show and it was more than a feature and previews. It was a program that included cartoons and newsreels -- the feature was the featured attraction, usually, although people would come in specially for, say a Laurel & Hardy short.
Among the short subjects, they used to run items of regional interest like this one, a request for a New England charity, the Jimmy Fund -- they still do advertising for the Will Rogers institute at least once a year in most of the chain theaters in New York City.
The Jimmy Fund, which is still in operation, pays for cancer hospitals for children in the greater Boston area, so the presence of Ted Williams is no surprise. How and why they roped in Bing Crosby is a little more obscure, but he was a tremendously popular star in film and on the radio. Famous for being tight-fisted too. I suppose he figured better a little time than money.
Among the short subjects, they used to run items of regional interest like this one, a request for a New England charity, the Jimmy Fund -- they still do advertising for the Will Rogers institute at least once a year in most of the chain theaters in New York City.
The Jimmy Fund, which is still in operation, pays for cancer hospitals for children in the greater Boston area, so the presence of Ted Williams is no surprise. How and why they roped in Bing Crosby is a little more obscure, but he was a tremendously popular star in film and on the radio. Famous for being tight-fisted too. I suppose he figured better a little time than money.
