C.E.O. (2002) User Reviews

True Entertaining Propaganda

[peregrand · 20 June 2006]

This strange, incredible movie uses an eclectic mix of languages (including long portions in Chinese, English and French) to convey the undeniably impressive rise of the Chinese manufacturing giant Haier (Which, incidentally, is headquartered in the Chinese port city of Qingdao where a giant statue of the company's two logo "boys" stands in front of the company's main office. The city is also home to China's most successful beer, Tsing Tao.)

The movie, which is stilted but enjoyable, particularly to those who have spent time in China, plays out as an odd but workable mix of propaganda, mockumentary, and over-wrought 80's drama-com (a la Dynasty). Sure to be a treasured cult favorite among zhong-guo based expats.

True story of the success of Haier.

[zzmale · 10/10 · 21 November 2003]

This is a true story of the rise of Haier, the largest consumer electronics maker of China, from the brink of bankruptcy to the success of becoming the biggest consumer electronics makers in China and the first Chinese firm to invest abroad, setting up factory in USA.

As a side note, the consumer electronic giant had its pathetic beginning as a small refrigerator factory that was about to bankrupt and the first thing the new manager did was to smash a dozen poor quality refrigerators into pieces, and that hammer used is still on display at Haier's headquarter.